[Lnc-business] Facebook Ad Motion

[Caryn Ann Harlos]

I will support such a motion.

On Fri, Sep 16, 2016 at 11:20 AM, Patrick McKnight <
patrick.joseph.mcknight at gmail.com> wrote:

> I have two questions and a motion. I begin with the questions:
>
> 1. What are we currently doing in terms of facebook ads?
> 2. Do we have a url tracker on our membership sign up page?
>
> In NJ we have been running targeted ads directing people to our membership
> page. This has been very successful. Our membership has grown 78% this year
> as of September 1st. (Although I don't have a url tracker so I can't
> quantify to what extent this growth was organic.)
>
> I asked Robert Kraus and Lauren Daugherty about our national social media
> advertising and they were unable to provide any details.
>
> A successful social media advertising strategy is critical to taking our
> Party into the future. As we move into the climax of the election season
> this is especially important.
>
> In the absence of details about our current situation I make the following
> motion:
>
> I move we allocate $1,000 for a targeted facebook ad to run October 4th to
> November 4th. The ad is to be targeted to Gary Johnson supporters and other
> Libertarian keywords. It will take the form of a "website promotion"
> directing people to our membership sign up page. I suggest the following
> headline:
>
> "Love Liberty? Tired of politics as usual? Join the Libertarian Party
> today!"
>
> For context a similar ad run by the NJLP had the following results:
>
> Budget: $229
> Reach: 31,985
> Link Clicks: 397
> Cost per click: $0.58
>
> The goals of the campaign are:
> 1. Grow membership
> 2. Raise the profile of the LP during election season
> 3. Help develop best practices for future advertising campaigns
> 4. Invite people who "like" the promotion to join the national facebook
> page
>
> I will volunteer to personally handle all the details of setting up and
> managing this campaign.
>
> Who is willing to cosponsor this motion?
>
> Thanks,
> Patrick McKnight
> Region 8 Rep
>
>
>
> _______________________________________________
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>
>


-- 
*In Liberty,*
*Caryn Ann Harlos*
Region 1 Representative, Libertarian National Committee (Alaska, Arizona,
Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann.
Harlos at LP.org <Caryn.Ann.Harlos at LP.org>
Communications Director, Libertarian Party of Colorado
<http://www.lpcolorado.org>
Colorado State Coordinator, Libertarian Party Radical Caucus
<http://www.lpradicalcaucus.org>
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