[Lnc-business] Facebook Ad Motion

[Ken Moellman]

Patrick, 

Assuming that such a campaign is not already under way, I would second
that motion. 

As to your questions about facebook ads and URL tracking, I do not know
yet. 

---
Ken C. Moellman, Jr.
LNC Region 3 Alternate Representative
LPKY Judicial Committee 

On 2016-09-16 13:20, Patrick McKnight wrote: 

> I have two questions and a motion. I begin with the questions: 
> 
> 1. What are we currently doing in terms of facebook ads? 
> 2. Do we have a url tracker on our membership sign up page? 
> 
> In NJ we have been running targeted ads directing people to our membership page. This has been very successful. Our membership has grown 78% this year as of September 1st. (Although I don't have a url tracker so I can't quantify to what extent this growth was organic.) 
> 
> I asked Robert Kraus and Lauren Daugherty about our national social media advertising and they were unable to provide any details. 
> 
> A successful social media advertising strategy is critical to taking our Party into the future. As we move into the climax of the election season this is especially important. 
> 
> In the absence of details about our current situation I make the following motion: 
> 
> I move we allocate $1,000 for a targeted facebook ad to run October 4th to November 4th. The ad is to be targeted to Gary Johnson supporters and other Libertarian keywords. It will take the form of a "website promotion" directing people to our membership sign up page. I suggest the following headline: 
> 
> "Love Liberty? Tired of politics as usual? Join the Libertarian Party today!" 
> 
> For context a similar ad run by the NJLP had the following results: 
> 
> Budget: $229 
> Reach: 31,985 
> Link Clicks: 397 
> Cost per click: $0.58 
> 
> The goals of the campaign are: 
> 1. Grow membership 
> 2. Raise the profile of the LP during election season 
> 3. Help develop best practices for future advertising campaigns 
> 4. Invite people who "like" the promotion to join the national facebook page 
> 
> I will volunteer to personally handle all the details of setting up and managing this campaign. 
> 
> Who is willing to cosponsor this motion? 
> 
> Thanks, 
> Patrick McKnight 
> Region 8 Rep 
> 
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