[Lnc-business] Facebook Ad Motion

[David Demarest]

I will also co-sponsor this motion for $1000 of Facebook ads as proposed by Patrick McKnight.

 

Celebrate Life, Set the Bar High and LIVE FREE!

 

The Invisible Hand of Self-Interest is Mightier Than the Sword of Government!

 

~David Pratt Demarest

http://www.lpne.org 

secretary at lpne.org <mailto:secretary at lpne.org> 

dpdemarest at centurylink.net <mailto:dpdemarest at centurylink.net>  

david.demarest at firstdata.com <mailto:david.demarest at firstdata.com>  

Cell: 402-981-6469

Home: 402-493-0873

Office: 402-222-7207

 

From: Lnc-business [mailto:lnc-business-bounces at hq.lp.org] On Behalf Of Daniel Hayes
Sent: Friday, September 16, 2016 12:49 PM
To: lnc-business at hq.lp.org
Subject: Re: [Lnc-business] Facebook Ad Motion

 

I will co sponsor this motion for $1000 of Facebook ads as proposed by Patrick McKnight.

 

 

This my response which is kinder to the secretary.

 

Daniel Hayes

LNC At Large Member

Sent from my iPhone


On Sep 16, 2016, at 12:30 PM, Caryn Ann Harlos <carynannharlos at gmail.com <mailto:carynannharlos at gmail.com> > wrote:

I will support such a motion.

 

On Fri, Sep 16, 2016 at 11:20 AM, Patrick McKnight <patrick.joseph.mcknight at gmail.com <mailto:patrick.joseph.mcknight at gmail.com> > wrote:

I have two questions and a motion. I begin with the questions:

 

1. What are we currently doing in terms of facebook ads?

2. Do we have a url tracker on our membership sign up page?

 

In NJ we have been running targeted ads directing people to our membership page. This has been very successful. Our membership has grown 78% this year as of September 1st. (Although I don't have a url tracker so I can't quantify to what extent this growth was organic.)

 

I asked Robert Kraus and Lauren Daugherty about our national social media advertising and they were unable to provide any details. 

 

A successful social media advertising strategy is critical to taking our Party into the future. As we move into the climax of the election season this is especially important.

 

In the absence of details about our current situation I make the following motion:

 

I move we allocate $1,000 for a targeted facebook ad to run October 4th to November 4th. The ad is to be targeted to Gary Johnson supporters and other Libertarian keywords. It will take the form of a "website promotion" directing people to our membership sign up page. I suggest the following headline:

 

"Love Liberty? Tired of politics as usual? Join the Libertarian Party today!"

 

For context a similar ad run by the NJLP had the following results:

 

Budget: $229

Reach: 31,985

Link Clicks: 397

Cost per click: $0.58

 

The goals of the campaign are:

1. Grow membership

2. Raise the profile of the LP during election season

3. Help develop best practices for future advertising campaigns

4. Invite people who "like" the promotion to join the national facebook page

 

I will volunteer to personally handle all the details of setting up and managing this campaign.

 

Who is willing to cosponsor this motion?

 

Thanks,

Patrick McKnight

Region 8 Rep

 

 


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-- 

In Liberty,

Caryn Ann Harlos

Region 1 Representative, Libertarian National Committee (Alaska, Arizona, Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann. Harlos at LP.org <mailto:Caryn.Ann.Harlos at LP.org> 

Communications Director, Libertarian Party of Colorado <http://www.lpcolorado.org> 

Colorado State Coordinator, Libertarian Party Radical Caucus <http://www.lpradicalcaucus.org> 

 

 

 

 

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