[Lnc-business] Refocusing social media

[Arvin Vohra]

Hi all -

During the last years, I've been part of the social media growth of the
Libertarian Party. With John Jay Myers, I started the more aggressive
social media program, started Design for Liberty, and have worked alongside
many hard working volunteers. I'd like to share some thoughts on where we
need to go.

Identity politics is a distraction. It has some short term popularity in
some areas, but it's a long term loss. The identity that some people
cherish are off putting to people with other identities (as shown by the
satanist post, or the religious backdrop which ignores that religion
doesn't matter that much to many people.) Any political party can use them,
and they are used to distract people from real issues.

Virtue signalling is another distraction. Like identity politics, it's
something that any party can do, routinely  do, and use to distract people
from substance.

Our focus, party wide, should be on cutting government to advancing
liberty. We need to drop the "Hey look how inclusive we are" business that
is more appropriate to a first grade classroom than to a party with a
serious mission. We need to drop the soft sell irrelevance that literally
any party could use (e.g. "Wouldn't it be cool if we won?"). Instead, we
need to explain what we will do when we win, and why that's good.

We need to explain the benefits of free market education, military used for
defense only, ending gun free zones, ending the income tax, removing border
protections for big pharma, ending the TSA, legalizing all victimless
crimes, ending foreign aid to promote the sale of sovereign territory,
ending trade sanctions to spread free market culture, etc. The amount of
content is infinite.

I believe that our social media, traditional media, and candidate messaging
should  be working to shift in these directions. I recommend basing things
on the Who's Driving strategy created by Carla Howell.

This can be done with volunteers, paid designers, or some combination. The
issue is the direction, and the strategy must be completely clear and
explicit.

Initial recommendation:

1. Each social media post should at least mention one large cut in
government
2. Each social media post should mention at least one benefit of that cut.

This information can be included in comments of the post, not necessarily
in the image.

-Arvin

-- 
Arvin Vohra

www.VoteVohra.com
VoteVohra at gmail.com
(301) 320-3634
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