[Lnc-business] Refocusing social media

[Whitney Bilyeu]

Can this be incorporated with Daniel's motion?

On Sat, Apr 15, 2017 at 10:38 AM, Arvin Vohra <votevohra at gmail.com> wrote:

> Hi all -
>
> During the last years, I've been part of the social media growth of the
> Libertarian Party. With John Jay Myers, I started the more aggressive
> social media program, started Design for Liberty, and have worked alongside
> many hard working volunteers. I'd like to share some thoughts on where we
> need to go.
>
> Identity politics is a distraction. It has some short term popularity in
> some areas, but it's a long term loss. The identity that some people
> cherish are off putting to people with other identities (as shown by the
> satanist post, or the religious backdrop which ignores that religion
> doesn't matter that much to many people.) Any political party can use them,
> and they are used to distract people from real issues.
>
> Virtue signalling is another distraction. Like identity politics, it's
> something that any party can do, routinely  do, and use to distract people
> from substance.
>
> Our focus, party wide, should be on cutting government to advancing
> liberty. We need to drop the "Hey look how inclusive we are" business that
> is more appropriate to a first grade classroom than to a party with a
> serious mission. We need to drop the soft sell irrelevance that literally
> any party could use (e.g. "Wouldn't it be cool if we won?"). Instead, we
> need to explain what we will do when we win, and why that's good.
>
> We need to explain the benefits of free market education, military used
> for defense only, ending gun free zones, ending the income tax, removing
> border protections for big pharma, ending the TSA, legalizing all
> victimless crimes, ending foreign aid to promote the sale of sovereign
> territory, ending trade sanctions to spread free market culture, etc. The
> amount of content is infinite.
>
> I believe that our social media, traditional media, and candidate
> messaging should  be working to shift in these directions. I recommend
> basing things on the Who's Driving strategy created by Carla Howell.
>
> This can be done with volunteers, paid designers, or some combination. The
> issue is the direction, and the strategy must be completely clear and
> explicit.
>
> Initial recommendation:
>
> 1. Each social media post should at least mention one large cut in
> government
> 2. Each social media post should mention at least one benefit of that cut.
>
> This information can be included in comments of the post, not necessarily
> in the image.
>
> -Arvin
>
> --
> Arvin Vohra
>
> www.VoteVohra.com
> VoteVohra at gmail.com
> (301) 320-3634
>
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>
>
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