[Lnc-business] My throughts on Paladin Strategies

[Daniel Hayes]

Arvin,

The reality is..while you still need them websites are starting to become less important.  Social media is playing a bigger and bigger role. It was sort of funny but it actually didnt strike me as the death stroke it was for somebody.


Daniel Hayes
LNC At Large Member

Sent from my iPhone

> On Apr 16, 2017, at 10:56 PM, Arvin Vohra <votevohra at gmail.com> wrote:
> 
> Hi All-
> 
> As you may remember, I strongly opposed hiring political consultants in the last meeting. In my experience, consultants are often used by one faction in an organization to force its will on another. In this case, I figured a political consulting firm with D and R experience would basically tell us that theft-funded special favors and fearmongering works. I figured they would focus on making out message more like the meaningless drivel put out by the ruling parties. 
> 
> Paladin struck me differently. They were willing to focus on carefully tailored and tested marketing. They would look at specific ad strategies to see how to turn the 4 million Libertarian voters, and the tens of millions of nonvoters, into donors, volunteers, etc. They wouldn't make the message more toned up or toned down, just reach individuals with what worked. It had the possibility of steady, reliable growth for a reasonable price. 
> 
> In my time on the LNC, I've reviewed several grandiose proposals from political consultants. Most seemed to believe that getting people to join, donate, volunteer was a matter of color schemes and functionally nonexistent messaging. Paladin was frankly different.
> 
> For some, the fact that they didn't have a website seemed highly significant. It's a common joke among website designers, marketing consultants, etc., that they get to their own websites last. I don't think it's a significant consideration at all.
> 
> The fact that Trent Somes, who has already demonstrated great insight with his social media work, LYC leadership, media presence, and organization also agreed further convinced me. The fact that David Demarest, whose uncompromising principles I have come to respect and rely on, also agreed further convinced me. The fact that Larry Sharpe, from whom I've learned many useful things about political communication and business communication, who himself is a successful consultant, also agreed even further convinced me.
> 
> My own experience talking with Paladin directly showed extremely high competence, organization, and responsiveness. It was much higher than any of the other outside consultants we've worked with so far, with the possible exception of Will Taylor, who designed our excellent new logo.
> 
> Our discussion with Paladin came after an exhausting and emotional social media discussion, and I'm not sure that people were in the right frame of mind for proper consideration. I strongly urge you to speak with Paladin directly, ask questions, see what they can do. They aren't a group that seems like it's going to force any particular agenda, but rather work on outreach with high percentage yield. 
> 
> In Liberty,
> 
> Arvin Vohra
> Vice Chair
> LNC
> 
> -- 
> Arvin Vohra
> 
> www.VoteVohra.com
> VoteVohra at gmail.com
> (301) 320-3634
> _______________________________________________
> Lnc-business mailing list
> Lnc-business at hq.lp.org
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://hq.lp.org/pipermail/lnc-business/attachments/20170416/57fc3530/attachment-0002.html>