[Lnc-business] My throughts on Paladin Strategies

[Caryn Ann Harlos]

I talked to them and liked them.

I think a motion with notice for August is a good idea.

-Caryn Ann

PS: I think the fact they were not going to tell us how not to be
libertarians which seems sadly to me a recurring theme is a feature.


On Sun, Apr 16, 2017 at 9:04 PM Daniel Hayes <danielehayes at icloud.com>
wrote:

> Arvin,
>
> The reality is..while you still need them websites are starting to become
> less important.  Social media is playing a bigger and bigger role. It was
> sort of funny but it actually didnt strike me as the death stroke it was
> for somebody.
>
>
> Daniel Hayes
> LNC At Large Member
>
> Sent from my iPhone
>
> On Apr 16, 2017, at 10:56 PM, Arvin Vohra <votevohra at gmail.com> wrote:
>
> Hi All-
>
> As you may remember, I strongly opposed hiring political consultants in
> the last meeting. In my experience, consultants are often used by one
> faction in an organization to force its will on another. In this case, I
> figured a political consulting firm with D and R experience would basically
> tell us that theft-funded special favors and fearmongering works. I figured
> they would focus on making out message more like the meaningless drivel put
> out by the ruling parties.
>
> Paladin struck me differently. They were willing to focus on carefully
> tailored and tested marketing. They would look at specific ad strategies to
> see how to turn the 4 million Libertarian voters, and the tens of millions
> of nonvoters, into donors, volunteers, etc. They wouldn't make the message
> more toned up or toned down, just reach individuals with what worked. It
> had the possibility of steady, reliable growth for a reasonable price.
>
> In my time on the LNC, I've reviewed several grandiose proposals from
> political consultants. Most seemed to believe that getting people to join,
> donate, volunteer was a matter of color schemes and functionally
> nonexistent messaging. Paladin was frankly different.
>
> For some, the fact that they didn't have a website seemed highly
> significant. It's a common joke among website designers, marketing
> consultants, etc., that they get to their own websites last. I don't think
> it's a significant consideration at all.
>
> The fact that Trent Somes, who has already demonstrated great insight with
> his social media work, LYC leadership, media presence, and organization
> also agreed further convinced me. The fact that David Demarest, whose
> uncompromising principles I have come to respect and rely on, also agreed
> further convinced me. The fact that Larry Sharpe, from whom I've learned
> many useful things about political communication and business
> communication, who himself is a successful consultant, also agreed even
> further convinced me.
>
> My own experience talking with Paladin directly showed extremely high
> competence, organization, and responsiveness. It was much higher than any
> of the other outside consultants we've worked with so far, with the
> possible exception of Will Taylor, who designed our excellent new logo.
>
> Our discussion with Paladin came after an exhausting and emotional social
> media discussion, and I'm not sure that people were in the right frame of
> mind for proper consideration. I strongly urge you to speak with Paladin
> directly, ask questions, see what they can do. They aren't a group that
> seems like it's going to force any particular agenda, but rather work on
> outreach with high percentage yield.
>
> In Liberty,
>
> Arvin Vohra
> Vice Chair
> LNC
>
> --
> Arvin Vohra
>
> www.VoteVohra.com
> VoteVohra at gmail.com
> (301) 320-3634
>
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-- 
*In Liberty,*
*Caryn Ann Harlos*
Region 1 Representative, Libertarian National Committee (Alaska, Arizona,
Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann.
Harlos at LP.org <Caryn.Ann.Harlos at LP.org>
Communications Director, Libertarian Party of Colorado
<http://www.lpcolorado.org>
Colorado State Coordinator, Libertarian Party Radical Caucus
<http://www.lpradicalcaucus.org>
Chair, LP Historical Preservation Committee

A haiku to the Statement of Principles:
*We defend your rights*
*And oppose the use of force*
*Taxation is theft*
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