[Lnc-business] LNC goals for 2018 and the 2018-2020 term

john.phillips at lp.org john.phillips at lp.org
Tue Jul 10 09:38:17 EDT 2018


Yes anything that makes it easier to stay organized.  
John Phillips
Libertarian National Committee Region 6 Representative
Cell 217-412-5973
------ Original message------From: Alex Merced (LNC Vice Chair) via Lnc-business Date: Tue, Jul 10, 2018 8:28 AMTo: lnc-business at hq.lp.org;Cc: Alex Merced (LNC Vice Chair);Subject:Re: [Lnc-business] LNC goals for 2018 and the 2018-2020 term
Would everyone be interest in a shared google doc? Or using some other collaborative project management tool like Slack or Trello? I don’t want to complicate things so only worth it if there is interest.

Vice Chair of the Libertarian National Committee

> On Jul 10, 2018, at 8:23 AM, Caryn Ann Harlos via Lnc-business  wrote:
> 
>   Some kind of working document would be ideal so we could all add
> 
>   On Tue, Jul 10, 2018 at 3:46 AM, Victoria Paige Lee via Lnc-business
>   <[1]lnc-business at hq.lp.org> wrote:
> 
>     I agree with Elizabeth. If we could possibly get this in the form of
>     a PDF or essentially a more clean way to print this off I would
>     appreciate it.
>     Wonderfully done!!
>     Victoria Paige Lee BSN,RN
>     Region 2 Alternate
>     Libertarian National Committee
>     901-390-0578
>     "Every man must have freedom, must
>     have the scope to form, test, and
>     act upon his own choices, for any
>     sort of development of his own
>     personality to take place. He must,
>     in short, be free in order that he
>     may fully be human."
>     -Murray Rothbard
> 
>   On 2018-07-09 17:39, James Lark via Lnc-business wrote:
> 
>     Dear colleagues:
>            I hope all is well with you.  I am writing to initiate a
>     discussion
>        of LNC goals for the rest of 2018 and the 2018 – 2020 term.
>            In what follows, I offer some comments and suggestions about
>        selecting our goals for 2018 and the 2018-2020 term, in addition
>     to
>        comments about some projects and outcomes I would like the LNC to
>        consider.  I hope you find my comments to be helpful.  (Those who
>        served with me during previous LNC terms may recall that I sent
>     similar
>        messages concerning goals for those terms.)
>            Allow me to emphasize that the purpose of this message is to
>        initiate a discussion of goals.  While I have enclosed below some
>        prospective goals for your consideration, I have not offered
>        suggestions concerning the specific strategies, tactics, and
>     resources
>        required to achieve such goals.  I believe we should prepare a
>     list of
>        reasonable goals for consideration, determine the ones for which
>        suitable strategies and tactics exist (given our resource
>     constraints),
>        and then select and prioritize the goals we deem most
>     appropriate.
>        I.  Assumptions and Preferences
>            In offering these comments I have the following preferences
>     and use
>        the following assumptions:
>        1)  Based upon information provided at the initial LNC meeting by
>        treasurer Tim Hagan, I believe it is possible the LNC will
>     conclude the
>        2018 fiscal year with a net operating surplus.  However, since I
>     prefer
>        to be very conservative in estimating revenues, I shall assume
>     for the
>        purpose of discussion that the LNC will conclude the 2018 fiscal
>     year
>        with a net operating deficit between $50,000 and $125,000.
>        2)  At this time, I believe it is not unreasonable to assume the
>     LP
>        will have between 15,000 and 17,000 sustaining members by Dec.
>     31,
>        2018.
>        3)  I have a very strong preference for selecting goals involving
>        matters over which the LNC has the ability to control or to
>     influence
>        substantially.  For example, the quality of LPHQ service to our
>     members
>        and the suite of goods and services available to our members are
>        matters over which the LNC has effective control.
>            Although I have this preference, I have suggested below
>     membership
>        and fundraising goals for the 2018-2020 term; these goals are in
>     some
>        sense exceptions to this preference. That is, to a substantial
>     degree
>        our membership and fundraising levels are influenced by events
>     outside
>        our ability to influence substantially, much less control.  For
>        example, actions taken by President Trump may generate
>     substantially
>        increased interest in the LP.  In addition, an endorsement of the
>        Libertarian Party and its candidates by a prominent celebrity
>     with no
>        previous connection to the libertarian movement could help us
>     greatly.
>        4)  At the risk of belaboring what may be obvious, I believe it
>     is very
>        important for the LNC to ascertain to the extent possible the
>        preferences of our members and affiliate organizations.  In
>     particular,
>        I hope my fellow regional representatives are soliciting
>     information
>        about such preferences from their state affiliates.
>        II.  Goal Categories
>            For the purpose of exposition, I shall use the list of
>     categories
>        below; they are listed in no particular order of importance.  I
>     hope
>        you find this categorization method to be helpful.  I realize
>     there are
>        other ways of categorizing our activities; you are welcome to
>     recommend
>        other ways for our consideration.  Please note that these
>     categories
>        are not mutually exclusive; many goals can be included under
>     several
>        categories.
>        1)  Financial Resources
>        This category concerns issues associated with raising funds for
>     our
>        operations.  Specifically, we should determine our financial
>     needs in
>        relation to our goals for the year and term, and identify the
>     means by
>        which we obtain funding for those needs.  As part of determining
>     goals
>        in this category, we should consider the following:
>        * How much do we need during the 2018-2020 term to accomplish our
>        goals?
>        * How do we attract new donors (including those who are not LP
>        members)?
>        * How do we encourage current donors (including LP members) to
>     increase
>        their donations?
>        * How do we recognize and reward donors for their generosity?
>        * Are our current methods of fundraising appropriate?
>        * Should we increase the amount we allocate to a reserve fund
>     (e.g., a
>        "rainy day fund")?
>            I believe we should continue to enable our donors to select
>     more
>        easily the budget categories (or perhaps specific projects) they
>     want
>        their donations to fund.  While LP.org already provides special
>        webpages for affiliate support, ballot access, the building fund,
>        historical preservation, the Legal Offense Fund, and the State
>     CRM
>        project, it may be helpful to provide a larger menu of choices
>     (e.g.,
>        candidate/campaign staff development, youth outreach) to which
>     donors
>        can direct their donations.
>        2)  Member and Affiliate Support
>            This category involves several areas of activity.  I consider
>     these
>        issues to be of particular importance:
>        * Do we have an acceptable level of performance in providing
>     service to
>        our members?  In what ways can we improve our service?
>        * In what ways can we improve our support to our affiliate
>        organizations?  This support can occur in many ways, such as
>     funding
>        ballot access activities and/or outreach activities, providing
>     advice
>        on improving organizational structure (e.g., filling potentially
>        dangerous lacunae in organization bylaws), and providing legal
>     advice
>        on dealing with government regulations (e.g., campaign finance
>        regulations).
>        * How do we help our members become better activists and
>     candidates?
>        In particular, what educational and training programs should we
>        sponsor?
>        * In what ways can we improve the process of recognizing and
>     rewarding
>        our members?
>        * In what ways can we improve LP.org, LP News, Liberty Pledge
>     News, and
>        our social media webpages to provide useful information to our
>     members?
>            If I understand correctly, the work performed by Andy Burns
>     (State
>        Affiliate Development Specialist) has been very well received by
>     many
>        state affiliates.  The LNC should consider in what ways the
>     program
>        supporting Mr. Burns can be improved.
>            During my service as national chairman (the 2000-2002 LNC
>     term),
>        executive director Steve Dasbach and I considered the possibility
>     of
>        funding a "regional director" to assist the state affiliates of
>     New
>        Jersey, New York, and Pennsylvania.  We thought a "regional
>     director"
>        might be able to take advantage of economies of scale to improve
>     the
>        ability of these affiliates to respond to prospect inquiries, to
>        generate media coverage, to monitor important legislation, and in
>        general to make the affiliates more effective in their efforts.
>     The
>        LNC may wish to consider a similar idea.
>            I am investigating ways in which to fund "field organizers"
>     to
>        assist with building Libertarian groups on college campuses,
>     perhaps as
>        part of a broader program to provide assistance to affiliate
>        organizations.  The LNC may also want to consider the possibility
>     of
>        funding "field organizers" as part of its support to affiliate
>        organizations.
>            Incidentally, the LNC has funded such programs in the past.
>     For
>        example, Joe Knight of New Mexico served as a "field organizer"
>     to
>        assist in building campus organizations during the early 1990s.
>     If I
>        remember correctly, by 1993 the LNC had discontinued the
>     program.  I
>        believe the LNC decided that the program did not produce results
>     that
>        justified the cost.  I believe the LNC also funded a position of
>     "field
>        organizer" for Marla Bottemiller during roughly the same time
>     period.
>        Again, the LNC eventually chose not to continue the program.  I
>     suspect
>        the position was not continued for the same reason the campus
>     field
>        organizer program was not continued; however, I do not know this
>     with
>        certainty.
>        3)  Membership Recruitment and Retention
>            This category involves issues of how we recruit new members
>     and
>        retain current members.  Of course, our ability to recruit and
>     retain
>        members depends upon many factors, such as the success of our
>        candidates and the quality of our service to our members.  Some
>        questions for our consideration include:
>        * Should we target specific population segments for recruitment
>        efforts?  For example, should we emphasize outreach to college
>        students, owners of small businesses, members of certain
>     demographic
>        groups, etc.?
>        * In what ways should we seek new members?  These ways could
>     include
>        direct mail (both postal and Internet), advertising in various
>     media
>        (including radio and cable TV ads, YouTube videos, Google ads,
>        billboards), and outreach efforts at conventions of various
>        organizations.
>        * In what ways can we improve our literature, website, and social
>     media
>        to facilitate our recruiting efforts?
>        * In what ways can we improve the process of recognizing and
>     rewarding
>        our members?  (This issue is common to several categories.)
>            As you may know, I am involved in various ways in libertarian
>        outreach to high school and college students.  In addition, some
>     of the
>        funds I have donated to the LNC are under my control as the
>     campus
>        outreach coordinator.  Also, I am a member of the board of
>     directors
>        (and member of the board of advisors) of libertarian
>     organizations that
>        promote outreach to college students.
>            Thus, I may have conflicts of interest with regard to the
>     approval
>        of LNC goals involving campus outreach.  Should I believe such
>        conflicts exist, I shall bring them to the attention of the LNC
>     and
>        refrain from voting on such matters.
>        4)  Influence/Impact
>            This category involves issues of how we can influence the
>     political
>        landscape, and how we can increase the impact of our activities.
>     Some
>        questions for our consideration include:
>        * In what ways can we improve our influence with various news
>     media and
>        information channels?  (I use the term "information channel" to
>        describe entities such as blogs.)  For example, should we issue
>     more
>        press releases?  Should we devote more effort to finding
>     interview
>        opportunities for LP members and candidates?  Should we invest
>     more
>        resources in “social media”?
>        * In what ways can we improve our ability to mobilize our members
>     and
>        friends to support specific projects?  For example, if we need to
>        mobilize our members to support/oppose a specific piece of
>     legislation
>        in Congress, how can we best achieve this?  (One important aspect
>     of
>        this may involve how we recognize and reward those who respond to
>     our
>        calls for action.)
>        * In what ways can we establish and improve relations with
>     "libertarian
>        movement" organizations (e.g., Cato Institute), "friend of the
>     family"
>        organizations (e.g., National Taxpayers Union), and
>     issue-oriented
>        organizations (e.g., Marijuana Policy Project)?  For example,
>     should we
>        make a greater effort to obtain speaking invitations for LP
>     members at
>        conferences sponsored by the aforementioned organizations?
>     Should we
>        invest more resources in sponsoring information booths at such
>        conferences?
>        * In what ways can we benefit by working with other organizations
>     on
>        specific projects, such as promoting good legislation/defeating
>     bad
>        legislation in Congress?
>        * Should we consider participating in litigation to achieve
>     specific
>        results?  For example, should we consider additional challenges
>     to
>        campaign finance regulation?
>        *  Should we increase our participation in organizations that
>     seek to
>        make redistricting less partisan?  Should we be more involved
>     with
>        efforts to move toward voting methods such as ranked choice
>     voting?
>        (Note:  Our distinguished colleague Bill Redpath serves as
>     treasurer of
>        the Board of Directors of FairVote.  In addition, former LP
>     stalwart
>        Paul Jacob serves as vice chair of the Board.)
>            I believe an important component to our increasing our
>        influence/impact is for the LNC to improve its capacity for
>     strategic
>        thinking and long-range planning.  In particular, I believe we
>     must do
>        a better job of anticipating opportunities for the LP to make a
>        positive impact on the political landscape.
>        5)  Candidate Support
>            This category involves issues of how we can best support our
>        candidates at all levels.  Some of the questions in this category
>        include:
>        *  In what ways can we support candidates for election this year?
>        *  In what ways should we support the 2020 presidential
>     campaign?  For
>        example, in what ways can we generate support for inclusion of
>     the 2020
>        LP presidential ticket in the debates?
>        * What programs should we sponsor to train our candidates and
>     campaign
>        personnel?  These programs should include not only training in
>     the
>        "nuts and bolts" of running successful campaigns, but also
>     helping
>        candidates to develop platforms that are both Libertarian and
>     appealing
>        to voters.  (Note:  It may be appropriate for us to outsource
>     certain
>        types of training to organizations such as the Leadership
>     Institute.)
>        * In what ways should we publicize our candidates, both inside
>     and
>        outside the LP?  In what ways should we recognize and reward our
>        candidates?
>        * In what ways should we support our elected and appointed
>     officials?
>            As part of candidate development and support, I believe we
>     need to
>        develop and maintain a high-quality repository of information
>     about
>        prior campaigns, both to provide information about what ideas
>     have been
>        tried and to compile a list of "best practices" for campaigns.
>        6)  Operations Issues
>            This category includes various issues involving the
>     operations of
>        the LNC and our responsibility to conduct the affairs of the
>        Libertarian Party.  Some of the issues we should address include:
>        * What are our goals for the 2020 national convention in Austin,
>     Texas?
>        * How should we evaluate prospective national convention sites
>     for 2022
>        (and perhaps 2024)?
>        * Do we need to review our internal rules and procedures?  For
>     example,
>        do we need to conduct a review of the Policy Manual?
>        * Should the LNC adopt a more formal (or perhaps, more extensive)
>        committee structure to assist us in our efforts?
>        * Should we conduct a formal evaluation of the LP Bylaws and
>     Convention
>        Rules, with the purpose of offering suggestions for improvement
>     to the
>        2020 Bylaws Committee?  (Various problems associated with the LNC
>        at-large and Judicial Committee elections at the 2018 national
>        convention suggest that an evaluation of the Bylaws and
>     Convention
>        Rules could be helpful.)
>        * Should we evaluate the current organizational structure of the
>     LPHQ
>        staff?  (Of course, such an evaluation would require the
>     participation
>        of Wes Benedict in his capacity as Executive Director.)
>        III.  Suggested Goals
>            Allow me to suggest that we consider adopting goals along the
>        following lines.  They are listed in roughly a descending order
>     of
>        importance.  Please do not hesitate to offer comments and
>     suggestions
>        about the goals we should consider.
>        G1:  The LP will have at least 20,000 sustaining members as of
>     May 1,
>        2020.
>        G2:  The LNC will take action to see that each state has an
>     operational
>        affiliate party by July 1, 2019. I suggest that "operational
>     affiliate
>        party" be defined in the following manner:
>        * There is a properly maintained website for the affiliate
>     (perhaps the
>        website is paid for and maintained by the LNC).
>        * There is at least one LP member in the state who actively
>     serves as
>        an official contact for the affiliate in its dealings with the
>     LNC, and
>        there is at least one LP member in the state who actively serves
>     as a
>        contact for the affiliate in its dealings with the state
>     government.
>        * LPHQ has a copy of the current bylaws and associated documents
>     for
>        the affiliate, along with a copy of the relevant laws of that
>     state
>        regarding political parties and ballot access.
>        (We may wish to add to the definition something along the lines
>     of
>        "Inquiries to the affiliate receive a response in a timely
>     manner.")
>        G3:  The LNC will raise at least $3.5 million from July 1, 2018
>     until
>        May 1, 2020.
>        G4:  The LNC will develop and approve new and revised outreach
>        literature, to be available no later than Dec. 31, 2018.  Some of
>     the
>        literature (e.g., issue pamphlets) should be available in the
>     form of
>        PDFs that can be downloaded from LP.org.
>        Note: I believe the LNC should pursue this goal as part of a more
>        general process of literature development and evaluation.  In a
>        separate message I shall send you some suggestions concerning
>     this more
>        general process.
>        G5:  The LNC will sponsor a series of seminars/workshops in 2019
>     at
>        various locations around the country.  The workshops could be
>        structured largely along the lines of the "Success '97" and
>     "Success
>        '99" seminars (instruction on the basics of affiliate development
>     and
>        candidate development).  Note:  Approval of this goal should be
>        contingent upon the degree of interest demonstrated by our
>     members and
>        affiliates.
>            As far as I can remember, the LNC did not vote to adopt goals
>     for
>        the 2016-2018 term.  I believe it would be appropriate to discuss
>        prospective goals for the term (along with goals for the
>     remainder of
>        2018) between now and the next LNC meeting (probably to take
>     place on
>        Sept. 29-30), and to adopt goals during that meeting.
>        IV.  Additional Considerations
>            In addition to the suggested goals, I hope the LNC will
>     accomplish
>        the following during the next several months:
>        * Develop a well-maintained calendar of the events at which it is
>        desirable to have an LP presence (e.g., speaker, information
>     booth,
>        literature distributed to attendees, advertising in conference
>        program).  For example, the calendar would include the dates of
>     the
>        national conferences of "friend of the family" organizations.
>        Presumably the calendar would also include information as to
>     event
>        location, contact information for event coordinators, etc.
>        * Utilize LP News and LP.org more effectively to recognize and
>     reward
>        quality activism.  For example, I would like to see an article in
>     each
>        issue of LP News that recognizes an outstanding effort by an LP
>        activist, affiliate organization, and/or candidate.  Similarly, I
>     would
>        like to see at least one article per month on the website that
>        recognizes such outstanding efforts.
>            As an aside, I realize the work required to identify and
>     recognize
>        outstanding efforts can be substantial.  Moreover, I realize that
>     such
>        recognition can actually cause problems.  (Some members may
>     believe the
>        honorees do not deserve such recognition.  Other members may feel
>        slighted by the fact that their efforts have not been
>     recognized.)
>        However, all things considered I believe we shall benefit by
>     including
>        more material in our "house organs" about fine work by our
>     members.
>        * After analyzing the results of the 2018 elections, develop and
>        approve a plan by Feb. 15, 2019 for dealing with ballot access
>     issues
>        during the 2019-2024 time period.
>            I shall greatly appreciate any comments and suggestions you
>     have
>        concerning LNC goals and projects for this year and this term.
>     In
>        addition, I would be grateful if Mr. Benedict and his staff
>     colleagues
>        would review this message and offer their comments.
>            I consider it likely that I have omitted some issues you will
>     deem
>        worthy of discussion.  Hence, I may send a revised version of
>     this
>        message in the near future, along with a revised list of goals
>     for
>        consideration.
>            Thanks for your work for liberty, and for your consideration
>     of
>        this message.  Best wishes to you in all your endeavors; I look
>     forward
>        to seeing you in late September, if not before.
>            Take care,
>            Jim
>            James W. Lark, III
>            Professor, Dept. of Systems and Information Engineering
>            Professor, Applied Mathematics Program, Dept. of Engineering
>     and
>        Society
>            Affiliated Faculty, Dept. of Statistics
>            University of Virginia
>            Advisor, The Liberty Coalition
>            University of Virginia
>            Region 5 Representative, Libertarian National Committee
> 
>     --
> 
>   --
>   --
>   In Liberty,
>   Caryn Ann Harlos
>   Libertarian Party and Libertarian National Committee Secretary
>   - [2]Caryn.Ann. Harlos at LP.org or Secretary at LP.org.
>   Chair, LP Historical Preservation Committee - LPedia at LP.org
>   A haiku to the Statement of Principles:
>   We defend your rights
>   And oppose the use of force
>   Taxation is theft
> 
> References
> 
>   1. mailto:lnc-business at hq.lp.org
>   2. mailto:Caryn.Ann.Harlos at LP.org

-------------- next part --------------
   Yes anything that makes it easier to stay organized.
   John Phillips
   Libertarian National Committee Region 6 Representative
   Cell [1]217-412-5973

   ------ Original message------
   From: Alex Merced (LNC Vice Chair) via Lnc-business
   Date: Tue, Jul 10, 2018 8:28 AM
   To: [2]lnc-business at hq.lp.org;
   Cc: Alex Merced (LNC Vice Chair);
   Subject:Re: [Lnc-business] LNC goals for 2018 and the [3]2018-2020 term
Would everyone be interest in a shared google doc? Or using some other collabora
tive project management tool like Slack or Trello? I don’t want to complicate th
ings so only worth it if there is interest.

Vice Chair of the Libertarian National Committee

> On Jul 10, 2018, at 8:23 AM, Caryn Ann Harlos via Lnc-business  wrote:
>
>   Some kind of working document would be ideal so we could all add
>
>   On Tue, Jul 10, 2018 at 3:46 AM, Victoria Paige Lee via Lnc-business
>   <[1[4]]lnc-business at hq.lp.org> wrote:
>
>     I agree with Elizabeth. If we could possibly get this in the form of
>     a PDF or essentially a more clean way to print this off I would
>     appreciate it.
>     Wonderfully done!!
>     Victoria Paige Lee BSN,RN
>     Region 2 Alternate
>     Libertarian National Committee
>     [5]901-390-0578
>     "Every man must have freedom, must
>     have the scope to form, test, and
>     act upon his own choices, for any
>     sort of development of his own
>     personality to take place. He must,
>     in short, be free in order that he
>     may fully be human."
>     -Murray Rothbard
>
>   On [6]2018-07-09 17:39, James Lark via Lnc-business wrote:
>
>     Dear colleagues:
>            I hope all is well with you.  I am writing to initiate a
>     discussion
>        of LNC goals for the rest of 2018 and the 2018 – 2020 term.
>            In what follows, I offer some comments and suggestions about
>        selecting our goals for 2018 and the [7]2018-2020 term, in addition
>     to
>        comments about some projects and outcomes I would like the LNC to
>        consider.  I hope you find my comments to be helpful.  (Those who
>        served with me during previous LNC terms may recall that I sent
>     similar
>        messages concerning goals for those terms.)
>            Allow me to emphasize that the purpose of this message is to
>        initiate a discussion of goals.  While I have enclosed below some
>        prospective goals for your consideration, I have not offered
>        suggestions concerning the specific strategies, tactics, and
>     resources
>        required to achieve such goals.  I believe we should prepare a
>     list of
>        reasonable goals for consideration, determine the ones for which
>        suitable strategies and tactics exist (given our resource
>     constraints),
>        and then select and prioritize the goals we deem most
>     appropriate.
>        I.  Assumptions and Preferences
>            In offering these comments I have the following preferences
>     and use
>        the following assumptions:
>        1)  Based upon information provided at the initial LNC meeting by
>        treasurer Tim Hagan, I believe it is possible the LNC will
>     conclude the
>        2018 fiscal year with a net operating surplus.  However, since I
>     prefer
>        to be very conservative in estimating revenues, I shall assume
>     for the
>        purpose of discussion that the LNC will conclude the 2018 fiscal
>     year
>        with a net operating deficit between $50,000 and $125,000.
>        2)  At this time, I believe it is not unreasonable to assume the
>     LP
>        will have between 15,000 and 17,000 sustaining members by Dec.
>     31,
>        2018.
>        3)  I have a very strong preference for selecting goals involving
>        matters over which the LNC has the ability to control or to
>     influence
>        substantially.  For example, the quality of LPHQ service to our
>     members
>        and the suite of goods and services available to our members are
>        matters over which the LNC has effective control.
>            Although I have this preference, I have suggested below
>     membership
>        and fundraising goals for the [8]2018-2020 term; these goals are in
>     some
>        sense exceptions to this preference. That is, to a substantial
>     degree
>        our membership and fundraising levels are influenced by events
>     outside
>        our ability to influence substantially, much less control.  For
>        example, actions taken by President Trump may generate
>     substantially
>        increased interest in the LP.  In addition, an endorsement of the
>        Libertarian Party and its candidates by a prominent celebrity
>     with no
>        previous connection to the libertarian movement could help us
>     greatly.
>        4)  At the risk of belaboring what may be obvious, I believe it
>     is very
>        important for the LNC to ascertain to the extent possible the
>        preferences of our members and affiliate organizations.  In
>     particular,
>        I hope my fellow regional representatives are soliciting
>     information
>        about such preferences from their state affiliates.
>        II.  Goal Categories
>            For the purpose of exposition, I shall use the list of
>     categories
>        below; they are listed in no particular order of importance.  I
>     hope
>        you find this categorization method to be helpful.  I realize
>     there are
>        other ways of categorizing our activities; you are welcome to
>     recommend
>        other ways for our consideration.  Please note that these
>     categories
>        are not mutually exclusive; many goals can be included under
>     several
>        categories.
>        1)  Financial Resources
>        This category concerns issues associated with raising funds for
>     our
>        operations.  Specifically, we should determine our financial
>     needs in
>        relation to our goals for the year and term, and identify the
>     means by
>        which we obtain funding for those needs.  As part of determining
>     goals
>        in this category, we should consider the following:
>        * How much do we need during the [9]2018-2020 term to accomplish our
>        goals?
>        * How do we attract new donors (including those who are not LP
>        members)?
>        * How do we encourage current donors (including LP members) to
>     increase
>        their donations?
>        * How do we recognize and reward donors for their generosity?
>        * Are our current methods of fundraising appropriate?
>        * Should we increase the amount we allocate to a reserve fund
>     (e.g., a
>        "rainy day fund")?
>            I believe we should continue to enable our donors to select
>     more
>        easily the budget categories (or perhaps specific projects) they
>     want
>        their donations to fund.  While [10]LP.org already provides special
>        webpages for affiliate support, ballot access, the building fund,
>        historical preservation, the Legal Offense Fund, and the State
>     CRM
>        project, it may be helpful to provide a larger menu of choices
>     (e.g.,
>        candidate/campaign staff development, youth outreach) to which
>     donors
>        can direct their donations.
>        2)  Member and Affiliate Support
>            This category involves several areas of activity.  I consider
>     these
>        issues to be of particular importance:
>        * Do we have an acceptable level of performance in providing
>     service to
>        our members?  In what ways can we improve our service?
>        * In what ways can we improve our support to our affiliate
>        organizations?  This support can occur in many ways, such as
>     funding
>        ballot access activities and/or outreach activities, providing
>     advice
>        on improving organizational structure (e.g., filling potentially
>        dangerous lacunae in organization bylaws), and providing legal
>     advice
>        on dealing with government regulations (e.g., campaign finance
>        regulations).
>        * How do we help our members become better activists and
>     candidates?
>        In particular, what educational and training programs should we
>        sponsor?
>        * In what ways can we improve the process of recognizing and
>     rewarding
>        our members?
>        * In what ways can we improve [11]LP.org, LP News, Liberty Pledge
>     News, and
>        our social media webpages to provide useful information to our
>     members?
>            If I understand correctly, the work performed by Andy Burns
>     (State
>        Affiliate Development Specialist) has been very well received by
>     many
>        state affiliates.  The LNC should consider in what ways the
>     program
>        supporting Mr. Burns can be improved.
>            During my service as national chairman (the [12]2000-2002 LNC
>     term),
>        executive director Steve Dasbach and I considered the possibility
>     of
>        funding a "regional director" to assist the state affiliates of
>     New
>        Jersey, New York, and Pennsylvania.  We thought a "regional
>     director"
>        might be able to take advantage of economies of scale to improve
>     the
>        ability of these affiliates to respond to prospect inquiries, to
>        generate media coverage, to monitor important legislation, and in
>        general to make the affiliates more effective in their efforts.
>     The
>        LNC may wish to consider a similar idea.
>            I am investigating ways in which to fund "field organizers"
>     to
>        assist with building Libertarian groups on college campuses,
>     perhaps as
>        part of a broader program to provide assistance to affiliate
>        organizations.  The LNC may also want to consider the possibility
>     of
>        funding "field organizers" as part of its support to affiliate
>        organizations.
>            Incidentally, the LNC has funded such programs in the past.
>     For
>        example, Joe Knight of New Mexico served as a "field organizer"
>     to
>        assist in building campus organizations during the early 1990s.
>     If I
>        remember correctly, by 1993 the LNC had discontinued the
>     program.  I
>        believe the LNC decided that the program did not produce results
>     that
>        justified the cost.  I believe the LNC also funded a position of
>     "field
>        organizer" for Marla Bottemiller during roughly the same time
>     period.
>        Again, the LNC eventually chose not to continue the program.  I
>     suspect
>        the position was not continued for the same reason the campus
>     field
>        organizer program was not continued; however, I do not know this
>     with
>        certainty.
>        3)  Membership Recruitment and Retention
>            This category involves issues of how we recruit new members
>     and
>        retain current members.  Of course, our ability to recruit and
>     retain
>        members depends upon many factors, such as the success of our
>        candidates and the quality of our service to our members.  Some
>        questions for our consideration include:
>        * Should we target specific population segments for recruitment
>        efforts?  For example, should we emphasize outreach to college
>        students, owners of small businesses, members of certain
>     demographic
>        groups, etc.?
>        * In what ways should we seek new members?  These ways could
>     include
>        direct mail (both postal and Internet), advertising in various
>     media
>        (including radio and cable TV ads, YouTube videos, Google ads,
>        billboards), and outreach efforts at conventions of various
>        organizations.
>        * In what ways can we improve our literature, website, and social
>     media
>        to facilitate our recruiting efforts?
>        * In what ways can we improve the process of recognizing and
>     rewarding
>        our members?  (This issue is common to several categories.)
>            As you may know, I am involved in various ways in libertarian
>        outreach to high school and college students.  In addition, some
>     of the
>        funds I have donated to the LNC are under my control as the
>     campus
>        outreach coordinator.  Also, I am a member of the board of
>     directors
>        (and member of the board of advisors) of libertarian
>     organizations that
>        promote outreach to college students.
>            Thus, I may have conflicts of interest with regard to the
>     approval
>        of LNC goals involving campus outreach.  Should I believe such
>        conflicts exist, I shall bring them to the attention of the LNC
>     and
>        refrain from voting on such matters.
>        4)  Influence/Impact
>            This category involves issues of how we can influence the
>     political
>        landscape, and how we can increase the impact of our activities.
>     Some
>        questions for our consideration include:
>        * In what ways can we improve our influence with various news
>     media and
>        information channels?  (I use the term "information channel" to
>        describe entities such as blogs.)  For example, should we issue
>     more
>        press releases?  Should we devote more effort to finding
>     interview
>        opportunities for LP members and candidates?  Should we invest
>     more
>        resources in “social media”?
>        * In what ways can we improve our ability to mobilize our members
>     and
>        friends to support specific projects?  For example, if we need to
>        mobilize our members to support/oppose a specific piece of
>     legislation
>        in Congress, how can we best achieve this?  (One important aspect
>     of
>        this may involve how we recognize and reward those who respond to
>     our
>        calls for action.)
>        * In what ways can we establish and improve relations with
>     "libertarian
>        movement" organizations (e.g., Cato Institute), "friend of the
>     family"
>        organizations (e.g., National Taxpayers Union), and
>     issue-oriented
>        organizations (e.g., Marijuana Policy Project)?  For example,
>     should we
>        make a greater effort to obtain speaking invitations for LP
>     members at
>        conferences sponsored by the aforementioned organizations?
>     Should we
>        invest more resources in sponsoring information booths at such
>        conferences?
>        * In what ways can we benefit by working with other organizations
>     on
>        specific projects, such as promoting good legislation/defeating
>     bad
>        legislation in Congress?
>        * Should we consider participating in litigation to achieve
>     specific
>        results?  For example, should we consider additional challenges
>     to
>        campaign finance regulation?
>        *  Should we increase our participation in organizations that
>     seek to
>        make redistricting less partisan?  Should we be more involved
>     with
>        efforts to move toward voting methods such as ranked choice
>     voting?
>        (Note:  Our distinguished colleague Bill Redpath serves as
>     treasurer of
>        the Board of Directors of FairVote.  In addition, former LP
>     stalwart
>        Paul Jacob serves as vice chair of the Board.)
>            I believe an important component to our increasing our
>        influence/impact is for the LNC to improve its capacity for
>     strategic
>        thinking and long-range planning.  In particular, I believe we
>     must do
>        a better job of anticipating opportunities for the LP to make a
>        positive impact on the political landscape.
>        5)  Candidate Support
>            This category involves issues of how we can best support our
>        candidates at all levels.  Some of the questions in this category
>        include:
>        *  In what ways can we support candidates for election this year?
>        *  In what ways should we support the 2020 presidential
>     campaign?  For
>        example, in what ways can we generate support for inclusion of
>     the 2020
>        LP presidential ticket in the debates?
>        * What programs should we sponsor to train our candidates and
>     campaign
>        personnel?  These programs should include not only training in
>     the
>        "nuts and bolts" of running successful campaigns, but also
>     helping
>        candidates to develop platforms that are both Libertarian and
>     appealing
>        to voters.  (Note:  It may be appropriate for us to outsource
>     certain
>        types of training to organizations such as the Leadership
>     Institute.)
>        * In what ways should we publicize our candidates, both inside
>     and
>        outside the LP?  In what ways should we recognize and reward our
>        candidates?
>        * In what ways should we support our elected and appointed
>     officials?
>            As part of candidate development and support, I believe we
>     need to
>        develop and maintain a high-quality repository of information
>     about
>        prior campaigns, both to provide information about what ideas
>     have been
>        tried and to compile a list of "best practices" for campaigns.
>        6)  Operations Issues
>            This category includes various issues involving the
>     operations of
>        the LNC and our responsibility to conduct the affairs of the
>        Libertarian Party.  Some of the issues we should address include:
>        * What are our goals for the 2020 national convention in Austin,
>     Texas?
>        * How should we evaluate prospective national convention sites
>     for 2022
>        (and perhaps 2024)?
>        * Do we need to review our internal rules and procedures?  For
>     example,
>        do we need to conduct a review of the Policy Manual?
>        * Should the LNC adopt a more formal (or perhaps, more extensive)
>        committee structure to assist us in our efforts?
>        * Should we conduct a formal evaluation of the LP Bylaws and
>     Convention
>        Rules, with the purpose of offering suggestions for improvement
>     to the
>        2020 Bylaws Committee?  (Various problems associated with the LNC
>        at-large and Judicial Committee elections at the 2018 national
>        convention suggest that an evaluation of the Bylaws and
>     Convention
>        Rules could be helpful.)
>        * Should we evaluate the current organizational structure of the
>     LPHQ
>        staff?  (Of course, such an evaluation would require the
>     participation
>        of Wes Benedict in his capacity as Executive Director.)
>        III.  Suggested Goals
>            Allow me to suggest that we consider adopting goals along the
>        following lines.  They are listed in roughly a descending order
>     of
>        importance.  Please do not hesitate to offer comments and
>     suggestions
>        about the goals we should consider.
>        G1:  The LP will have at least 20,000 sustaining members as of
>     May 1,
>        2020.
>        G2:  The LNC will take action to see that each state has an
>     operational
>        affiliate party by July 1, 2019. I suggest that "operational
>     affiliate
>        party" be defined in the following manner:
>        * There is a properly maintained website for the affiliate
>     (perhaps the
>        website is paid for and maintained by the LNC).
>        * There is at least one LP member in the state who actively
>     serves as
>        an official contact for the affiliate in its dealings with the
>     LNC, and
>        there is at least one LP member in the state who actively serves
>     as a
>        contact for the affiliate in its dealings with the state
>     government.
>        * LPHQ has a copy of the current bylaws and associated documents
>     for
>        the affiliate, along with a copy of the relevant laws of that
>     state
>        regarding political parties and ballot access.
>        (We may wish to add to the definition something along the lines
>     of
>        "Inquiries to the affiliate receive a response in a timely
>     manner.")
>        G3:  The LNC will raise at least $3.5 million from July 1, 2018
>     until
>        May 1, 2020.
>        G4:  The LNC will develop and approve new and revised outreach
>        literature, to be available no later than Dec. 31, 2018.  Some of
>     the
>        literature (e.g., issue pamphlets) should be available in the
>     form of
>        PDFs that can be downloaded from [13]LP.org.
>        Note: I believe the LNC should pursue this goal as part of a more
>        general process of literature development and evaluation.  In a
>        separate message I shall send you some suggestions concerning
>     this more
>        general process.
>        G5:  The LNC will sponsor a series of seminars/workshops in 2019
>     at
>        various locations around the country.  The workshops could be
>        structured largely along the lines of the "Success '97" and
>     "Success
>        '99" seminars (instruction on the basics of affiliate development
>     and
>        candidate development).  Note:  Approval of this goal should be
>        contingent upon the degree of interest demonstrated by our
>     members and
>        affiliates.
>            As far as I can remember, the LNC did not vote to adopt goals
>     for
>        the [14]2016-2018 term.  I believe it would be appropriate to discuss
>        prospective goals for the term (along with goals for the
>     remainder of
>        2018) between now and the next LNC meeting (probably to take
>     place on
>        Sept. 29-30), and to adopt goals during that meeting.
>        IV.  Additional Considerations
>            In addition to the suggested goals, I hope the LNC will
>     accomplish
>        the following during the next several months:
>        * Develop a well-maintained calendar of the events at which it is
>        desirable to have an LP presence (e.g., speaker, information
>     booth,
>        literature distributed to attendees, advertising in conference
>        program).  For example, the calendar would include the dates of
>     the
>        national conferences of "friend of the family" organizations.
>        Presumably the calendar would also include information as to
>     event
>        location, contact information for event coordinators, etc.
>        * Utilize LP News and [15]LP.org more effectively to recognize and
>     reward
>        quality activism.  For example, I would like to see an article in
>     each
>        issue of LP News that recognizes an outstanding effort by an LP
>        activist, affiliate organization, and/or candidate.  Similarly, I
>     would
>        like to see at least one article per month on the website that
>        recognizes such outstanding efforts.
>            As an aside, I realize the work required to identify and
>     recognize
>        outstanding efforts can be substantial.  Moreover, I realize that
>     such
>        recognition can actually cause problems.  (Some members may
>     believe the
>        honorees do not deserve such recognition.  Other members may feel
>        slighted by the fact that their efforts have not been
>     recognized.)
>        However, all things considered I believe we shall benefit by
>     including
>        more material in our "house organs" about fine work by our
>     members.
>        * After analyzing the results of the 2018 elections, develop and
>        approve a plan by Feb. 15, 2019 for dealing with ballot access
>     issues
>        during the [16]2019-2024 time period.
>            I shall greatly appreciate any comments and suggestions you
>     have
>        concerning LNC goals and projects for this year and this term.
>     In
>        addition, I would be grateful if Mr. Benedict and his staff
>     colleagues
>        would review this message and offer their comments.
>            I consider it likely that I have omitted some issues you will
>     deem
>        worthy of discussion.  Hence, I may send a revised version of
>     this
>        message in the near future, along with a revised list of goals
>     for
>        consideration.
>            Thanks for your work for liberty, and for your consideration
>     of
>        this message.  Best wishes to you in all your endeavors; I look
>     forward
>        to seeing you in late September, if not before.
>            Take care,
>            Jim
>            James W. Lark, III
>            Professor, Dept. of Systems and Information Engineering
>            Professor, Applied Mathematics Program, Dept. of Engineering
>     and
>        Society
>            Affiliated Faculty, Dept. of Statistics
>            University of Virginia
>            Advisor, The Liberty Coalition
>            University of Virginia
>            Region 5 Representative, Libertarian National Committee
>
>     --
>
>   --
>   --
>   In Liberty,
>   Caryn Ann Harlos
>   Libertarian Party and Libertarian National Committee Secretary
>   - [2][17]Caryn.Ann.[18] Harlos at LP.org or[19] Secretary at LP.org.
>   Chair, LP Historical Preservation Committee -[20] LPedia at LP.org
>   A haiku to the Statement of Principles:
>   We defend your rights
>   And oppose the use of force
>   Taxation is theft
>
> References
>
>   1. mailto[21]:lnc-business at hq.lp.org
>   2. mailto[22]:Caryn.Ann.Harlos at LP.org

References

   1. tel:217-412-5973
   2. mailto:lnc-business at hq.lp.org
   3. tel:2018-2020
   4. mailto:]lnc-business at hq.lp.org
   5. tel:901-390-0578
   6. tel:2018-07-09 17
   7. tel:2018-2020
   8. tel:2018-2020
   9. tel:2018-2020
  10. http://LP.org/
  11. http://LP.org/
  12. tel:2000-2002
  13. http://LP.org/
  14. tel:2016-2018
  15. http://LP.org/
  16. tel:2019-2024
  17. http://Caryn.An/
  18. mailto: Harlos at LP.org
  19. mailto: Secretary at LP.org.
  20. mailto: LPedia at LP.org
  21. mailto::lnc-business at hq.lp.org
  22. mailto::Caryn.Ann.Harlos at LP.org


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