[Lnc-business] LNC goals for 2018 and the 2018-2020 term

kenneth.olsen at lp.org kenneth.olsen at lp.org
Tue Jul 10 12:55:44 EDT 2018


Personally I use Google Docs quite a bit and find it useful, especially 
for sharing documents.


On 2018-07-10 06:28, Alex Merced (LNC Vice Chair) via Lnc-business 
wrote:
> Would everyone be interest in a shared google doc? Or using some other
> collaborative project management tool like Slack or Trello? I don’t
> want to complicate things so only worth it if there is interest.
> 
> Vice Chair of the Libertarian National Committee
> 
>> On Jul 10, 2018, at 8:23 AM, Caryn Ann Harlos via Lnc-business 
>> <lnc-business at hq.lp.org> wrote:
>> 
>>   Some kind of working document would be ideal so we could all add
>> 
>>   On Tue, Jul 10, 2018 at 3:46 AM, Victoria Paige Lee via Lnc-business
>>   <[1]lnc-business at hq.lp.org> wrote:
>> 
>>     I agree with Elizabeth. If we could possibly get this in the form 
>> of
>>     a PDF or essentially a more clean way to print this off I would
>>     appreciate it.
>>     Wonderfully done!!
>>     Victoria Paige Lee BSN,RN
>>     Region 2 Alternate
>>     Libertarian National Committee
>>     901-390-0578
>>     "Every man must have freedom, must
>>     have the scope to form, test, and
>>     act upon his own choices, for any
>>     sort of development of his own
>>     personality to take place. He must,
>>     in short, be free in order that he
>>     may fully be human."
>>     -Murray Rothbard
>> 
>>   On 2018-07-09 17:39, James Lark via Lnc-business wrote:
>> 
>>     Dear colleagues:
>>            I hope all is well with you.  I am writing to initiate a
>>     discussion
>>        of LNC goals for the rest of 2018 and the 2018 – 2020 term.
>>            In what follows, I offer some comments and suggestions 
>> about
>>        selecting our goals for 2018 and the 2018-2020 term, in 
>> addition
>>     to
>>        comments about some projects and outcomes I would like the LNC 
>> to
>>        consider.  I hope you find my comments to be helpful.  (Those 
>> who
>>        served with me during previous LNC terms may recall that I sent
>>     similar
>>        messages concerning goals for those terms.)
>>            Allow me to emphasize that the purpose of this message is 
>> to
>>        initiate a discussion of goals.  While I have enclosed below 
>> some
>>        prospective goals for your consideration, I have not offered
>>        suggestions concerning the specific strategies, tactics, and
>>     resources
>>        required to achieve such goals.  I believe we should prepare a
>>     list of
>>        reasonable goals for consideration, determine the ones for 
>> which
>>        suitable strategies and tactics exist (given our resource
>>     constraints),
>>        and then select and prioritize the goals we deem most
>>     appropriate.
>>        I.  Assumptions and Preferences
>>            In offering these comments I have the following preferences
>>     and use
>>        the following assumptions:
>>        1)  Based upon information provided at the initial LNC meeting 
>> by
>>        treasurer Tim Hagan, I believe it is possible the LNC will
>>     conclude the
>>        2018 fiscal year with a net operating surplus.  However, since 
>> I
>>     prefer
>>        to be very conservative in estimating revenues, I shall assume
>>     for the
>>        purpose of discussion that the LNC will conclude the 2018 
>> fiscal
>>     year
>>        with a net operating deficit between $50,000 and $125,000.
>>        2)  At this time, I believe it is not unreasonable to assume 
>> the
>>     LP
>>        will have between 15,000 and 17,000 sustaining members by Dec.
>>     31,
>>        2018.
>>        3)  I have a very strong preference for selecting goals 
>> involving
>>        matters over which the LNC has the ability to control or to
>>     influence
>>        substantially.  For example, the quality of LPHQ service to our
>>     members
>>        and the suite of goods and services available to our members 
>> are
>>        matters over which the LNC has effective control.
>>            Although I have this preference, I have suggested below
>>     membership
>>        and fundraising goals for the 2018-2020 term; these goals are 
>> in
>>     some
>>        sense exceptions to this preference. That is, to a substantial
>>     degree
>>        our membership and fundraising levels are influenced by events
>>     outside
>>        our ability to influence substantially, much less control.  For
>>        example, actions taken by President Trump may generate
>>     substantially
>>        increased interest in the LP.  In addition, an endorsement of 
>> the
>>        Libertarian Party and its candidates by a prominent celebrity
>>     with no
>>        previous connection to the libertarian movement could help us
>>     greatly.
>>        4)  At the risk of belaboring what may be obvious, I believe it
>>     is very
>>        important for the LNC to ascertain to the extent possible the
>>        preferences of our members and affiliate organizations.  In
>>     particular,
>>        I hope my fellow regional representatives are soliciting
>>     information
>>        about such preferences from their state affiliates.
>>        II.  Goal Categories
>>            For the purpose of exposition, I shall use the list of
>>     categories
>>        below; they are listed in no particular order of importance.  I
>>     hope
>>        you find this categorization method to be helpful.  I realize
>>     there are
>>        other ways of categorizing our activities; you are welcome to
>>     recommend
>>        other ways for our consideration.  Please note that these
>>     categories
>>        are not mutually exclusive; many goals can be included under
>>     several
>>        categories.
>>        1)  Financial Resources
>>        This category concerns issues associated with raising funds for
>>     our
>>        operations.  Specifically, we should determine our financial
>>     needs in
>>        relation to our goals for the year and term, and identify the
>>     means by
>>        which we obtain funding for those needs.  As part of 
>> determining
>>     goals
>>        in this category, we should consider the following:
>>        * How much do we need during the 2018-2020 term to accomplish 
>> our
>>        goals?
>>        * How do we attract new donors (including those who are not LP
>>        members)?
>>        * How do we encourage current donors (including LP members) to
>>     increase
>>        their donations?
>>        * How do we recognize and reward donors for their generosity?
>>        * Are our current methods of fundraising appropriate?
>>        * Should we increase the amount we allocate to a reserve fund
>>     (e.g., a
>>        "rainy day fund")?
>>            I believe we should continue to enable our donors to select
>>     more
>>        easily the budget categories (or perhaps specific projects) 
>> they
>>     want
>>        their donations to fund.  While LP.org already provides special
>>        webpages for affiliate support, ballot access, the building 
>> fund,
>>        historical preservation, the Legal Offense Fund, and the State
>>     CRM
>>        project, it may be helpful to provide a larger menu of choices
>>     (e.g.,
>>        candidate/campaign staff development, youth outreach) to which
>>     donors
>>        can direct their donations.
>>        2)  Member and Affiliate Support
>>            This category involves several areas of activity.  I 
>> consider
>>     these
>>        issues to be of particular importance:
>>        * Do we have an acceptable level of performance in providing
>>     service to
>>        our members?  In what ways can we improve our service?
>>        * In what ways can we improve our support to our affiliate
>>        organizations?  This support can occur in many ways, such as
>>     funding
>>        ballot access activities and/or outreach activities, providing
>>     advice
>>        on improving organizational structure (e.g., filling 
>> potentially
>>        dangerous lacunae in organization bylaws), and providing legal
>>     advice
>>        on dealing with government regulations (e.g., campaign finance
>>        regulations).
>>        * How do we help our members become better activists and
>>     candidates?
>>        In particular, what educational and training programs should we
>>        sponsor?
>>        * In what ways can we improve the process of recognizing and
>>     rewarding
>>        our members?
>>        * In what ways can we improve LP.org, LP News, Liberty Pledge
>>     News, and
>>        our social media webpages to provide useful information to our
>>     members?
>>            If I understand correctly, the work performed by Andy Burns
>>     (State
>>        Affiliate Development Specialist) has been very well received 
>> by
>>     many
>>        state affiliates.  The LNC should consider in what ways the
>>     program
>>        supporting Mr. Burns can be improved.
>>            During my service as national chairman (the 2000-2002 LNC
>>     term),
>>        executive director Steve Dasbach and I considered the 
>> possibility
>>     of
>>        funding a "regional director" to assist the state affiliates of
>>     New
>>        Jersey, New York, and Pennsylvania.  We thought a "regional
>>     director"
>>        might be able to take advantage of economies of scale to 
>> improve
>>     the
>>        ability of these affiliates to respond to prospect inquiries, 
>> to
>>        generate media coverage, to monitor important legislation, and 
>> in
>>        general to make the affiliates more effective in their efforts.
>>     The
>>        LNC may wish to consider a similar idea.
>>            I am investigating ways in which to fund "field organizers"
>>     to
>>        assist with building Libertarian groups on college campuses,
>>     perhaps as
>>        part of a broader program to provide assistance to affiliate
>>        organizations.  The LNC may also want to consider the 
>> possibility
>>     of
>>        funding "field organizers" as part of its support to affiliate
>>        organizations.
>>            Incidentally, the LNC has funded such programs in the past.
>>     For
>>        example, Joe Knight of New Mexico served as a "field organizer"
>>     to
>>        assist in building campus organizations during the early 1990s.
>>     If I
>>        remember correctly, by 1993 the LNC had discontinued the
>>     program.  I
>>        believe the LNC decided that the program did not produce 
>> results
>>     that
>>        justified the cost.  I believe the LNC also funded a position 
>> of
>>     "field
>>        organizer" for Marla Bottemiller during roughly the same time
>>     period.
>>        Again, the LNC eventually chose not to continue the program.  I
>>     suspect
>>        the position was not continued for the same reason the campus
>>     field
>>        organizer program was not continued; however, I do not know 
>> this
>>     with
>>        certainty.
>>        3)  Membership Recruitment and Retention
>>            This category involves issues of how we recruit new members
>>     and
>>        retain current members.  Of course, our ability to recruit and
>>     retain
>>        members depends upon many factors, such as the success of our
>>        candidates and the quality of our service to our members.  Some
>>        questions for our consideration include:
>>        * Should we target specific population segments for recruitment
>>        efforts?  For example, should we emphasize outreach to college
>>        students, owners of small businesses, members of certain
>>     demographic
>>        groups, etc.?
>>        * In what ways should we seek new members?  These ways could
>>     include
>>        direct mail (both postal and Internet), advertising in various
>>     media
>>        (including radio and cable TV ads, YouTube videos, Google ads,
>>        billboards), and outreach efforts at conventions of various
>>        organizations.
>>        * In what ways can we improve our literature, website, and 
>> social
>>     media
>>        to facilitate our recruiting efforts?
>>        * In what ways can we improve the process of recognizing and
>>     rewarding
>>        our members?  (This issue is common to several categories.)
>>            As you may know, I am involved in various ways in 
>> libertarian
>>        outreach to high school and college students.  In addition, 
>> some
>>     of the
>>        funds I have donated to the LNC are under my control as the
>>     campus
>>        outreach coordinator.  Also, I am a member of the board of
>>     directors
>>        (and member of the board of advisors) of libertarian
>>     organizations that
>>        promote outreach to college students.
>>            Thus, I may have conflicts of interest with regard to the
>>     approval
>>        of LNC goals involving campus outreach.  Should I believe such
>>        conflicts exist, I shall bring them to the attention of the LNC
>>     and
>>        refrain from voting on such matters.
>>        4)  Influence/Impact
>>            This category involves issues of how we can influence the
>>     political
>>        landscape, and how we can increase the impact of our 
>> activities.
>>     Some
>>        questions for our consideration include:
>>        * In what ways can we improve our influence with various news
>>     media and
>>        information channels?  (I use the term "information channel" to
>>        describe entities such as blogs.)  For example, should we issue
>>     more
>>        press releases?  Should we devote more effort to finding
>>     interview
>>        opportunities for LP members and candidates?  Should we invest
>>     more
>>        resources in “social media”?
>>        * In what ways can we improve our ability to mobilize our 
>> members
>>     and
>>        friends to support specific projects?  For example, if we need 
>> to
>>        mobilize our members to support/oppose a specific piece of
>>     legislation
>>        in Congress, how can we best achieve this?  (One important 
>> aspect
>>     of
>>        this may involve how we recognize and reward those who respond 
>> to
>>     our
>>        calls for action.)
>>        * In what ways can we establish and improve relations with
>>     "libertarian
>>        movement" organizations (e.g., Cato Institute), "friend of the
>>     family"
>>        organizations (e.g., National Taxpayers Union), and
>>     issue-oriented
>>        organizations (e.g., Marijuana Policy Project)?  For example,
>>     should we
>>        make a greater effort to obtain speaking invitations for LP
>>     members at
>>        conferences sponsored by the aforementioned organizations?
>>     Should we
>>        invest more resources in sponsoring information booths at such
>>        conferences?
>>        * In what ways can we benefit by working with other 
>> organizations
>>     on
>>        specific projects, such as promoting good legislation/defeating
>>     bad
>>        legislation in Congress?
>>        * Should we consider participating in litigation to achieve
>>     specific
>>        results?  For example, should we consider additional challenges
>>     to
>>        campaign finance regulation?
>>        *  Should we increase our participation in organizations that
>>     seek to
>>        make redistricting less partisan?  Should we be more involved
>>     with
>>        efforts to move toward voting methods such as ranked choice
>>     voting?
>>        (Note:  Our distinguished colleague Bill Redpath serves as
>>     treasurer of
>>        the Board of Directors of FairVote.  In addition, former LP
>>     stalwart
>>        Paul Jacob serves as vice chair of the Board.)
>>            I believe an important component to our increasing our
>>        influence/impact is for the LNC to improve its capacity for
>>     strategic
>>        thinking and long-range planning.  In particular, I believe we
>>     must do
>>        a better job of anticipating opportunities for the LP to make a
>>        positive impact on the political landscape.
>>        5)  Candidate Support
>>            This category involves issues of how we can best support 
>> our
>>        candidates at all levels.  Some of the questions in this 
>> category
>>        include:
>>        *  In what ways can we support candidates for election this 
>> year?
>>        *  In what ways should we support the 2020 presidential
>>     campaign?  For
>>        example, in what ways can we generate support for inclusion of
>>     the 2020
>>        LP presidential ticket in the debates?
>>        * What programs should we sponsor to train our candidates and
>>     campaign
>>        personnel?  These programs should include not only training in
>>     the
>>        "nuts and bolts" of running successful campaigns, but also
>>     helping
>>        candidates to develop platforms that are both Libertarian and
>>     appealing
>>        to voters.  (Note:  It may be appropriate for us to outsource
>>     certain
>>        types of training to organizations such as the Leadership
>>     Institute.)
>>        * In what ways should we publicize our candidates, both inside
>>     and
>>        outside the LP?  In what ways should we recognize and reward 
>> our
>>        candidates?
>>        * In what ways should we support our elected and appointed
>>     officials?
>>            As part of candidate development and support, I believe we
>>     need to
>>        develop and maintain a high-quality repository of information
>>     about
>>        prior campaigns, both to provide information about what ideas
>>     have been
>>        tried and to compile a list of "best practices" for campaigns.
>>        6)  Operations Issues
>>            This category includes various issues involving the
>>     operations of
>>        the LNC and our responsibility to conduct the affairs of the
>>        Libertarian Party.  Some of the issues we should address 
>> include:
>>        * What are our goals for the 2020 national convention in 
>> Austin,
>>     Texas?
>>        * How should we evaluate prospective national convention sites
>>     for 2022
>>        (and perhaps 2024)?
>>        * Do we need to review our internal rules and procedures?  For
>>     example,
>>        do we need to conduct a review of the Policy Manual?
>>        * Should the LNC adopt a more formal (or perhaps, more 
>> extensive)
>>        committee structure to assist us in our efforts?
>>        * Should we conduct a formal evaluation of the LP Bylaws and
>>     Convention
>>        Rules, with the purpose of offering suggestions for improvement
>>     to the
>>        2020 Bylaws Committee?  (Various problems associated with the 
>> LNC
>>        at-large and Judicial Committee elections at the 2018 national
>>        convention suggest that an evaluation of the Bylaws and
>>     Convention
>>        Rules could be helpful.)
>>        * Should we evaluate the current organizational structure of 
>> the
>>     LPHQ
>>        staff?  (Of course, such an evaluation would require the
>>     participation
>>        of Wes Benedict in his capacity as Executive Director.)
>>        III.  Suggested Goals
>>            Allow me to suggest that we consider adopting goals along 
>> the
>>        following lines.  They are listed in roughly a descending order
>>     of
>>        importance.  Please do not hesitate to offer comments and
>>     suggestions
>>        about the goals we should consider.
>>        G1:  The LP will have at least 20,000 sustaining members as of
>>     May 1,
>>        2020.
>>        G2:  The LNC will take action to see that each state has an
>>     operational
>>        affiliate party by July 1, 2019. I suggest that "operational
>>     affiliate
>>        party" be defined in the following manner:
>>        * There is a properly maintained website for the affiliate
>>     (perhaps the
>>        website is paid for and maintained by the LNC).
>>        * There is at least one LP member in the state who actively
>>     serves as
>>        an official contact for the affiliate in its dealings with the
>>     LNC, and
>>        there is at least one LP member in the state who actively 
>> serves
>>     as a
>>        contact for the affiliate in its dealings with the state
>>     government.
>>        * LPHQ has a copy of the current bylaws and associated 
>> documents
>>     for
>>        the affiliate, along with a copy of the relevant laws of that
>>     state
>>        regarding political parties and ballot access.
>>        (We may wish to add to the definition something along the lines
>>     of
>>        "Inquiries to the affiliate receive a response in a timely
>>     manner.")
>>        G3:  The LNC will raise at least $3.5 million from July 1, 2018
>>     until
>>        May 1, 2020.
>>        G4:  The LNC will develop and approve new and revised outreach
>>        literature, to be available no later than Dec. 31, 2018.  Some 
>> of
>>     the
>>        literature (e.g., issue pamphlets) should be available in the
>>     form of
>>        PDFs that can be downloaded from LP.org.
>>        Note: I believe the LNC should pursue this goal as part of a 
>> more
>>        general process of literature development and evaluation.  In a
>>        separate message I shall send you some suggestions concerning
>>     this more
>>        general process.
>>        G5:  The LNC will sponsor a series of seminars/workshops in 
>> 2019
>>     at
>>        various locations around the country.  The workshops could be
>>        structured largely along the lines of the "Success '97" and
>>     "Success
>>        '99" seminars (instruction on the basics of affiliate 
>> development
>>     and
>>        candidate development).  Note:  Approval of this goal should be
>>        contingent upon the degree of interest demonstrated by our
>>     members and
>>        affiliates.
>>            As far as I can remember, the LNC did not vote to adopt 
>> goals
>>     for
>>        the 2016-2018 term.  I believe it would be appropriate to 
>> discuss
>>        prospective goals for the term (along with goals for the
>>     remainder of
>>        2018) between now and the next LNC meeting (probably to take
>>     place on
>>        Sept. 29-30), and to adopt goals during that meeting.
>>        IV.  Additional Considerations
>>            In addition to the suggested goals, I hope the LNC will
>>     accomplish
>>        the following during the next several months:
>>        * Develop a well-maintained calendar of the events at which it 
>> is
>>        desirable to have an LP presence (e.g., speaker, information
>>     booth,
>>        literature distributed to attendees, advertising in conference
>>        program).  For example, the calendar would include the dates of
>>     the
>>        national conferences of "friend of the family" organizations.
>>        Presumably the calendar would also include information as to
>>     event
>>        location, contact information for event coordinators, etc.
>>        * Utilize LP News and LP.org more effectively to recognize and
>>     reward
>>        quality activism.  For example, I would like to see an article 
>> in
>>     each
>>        issue of LP News that recognizes an outstanding effort by an LP
>>        activist, affiliate organization, and/or candidate.  Similarly, 
>> I
>>     would
>>        like to see at least one article per month on the website that
>>        recognizes such outstanding efforts.
>>            As an aside, I realize the work required to identify and
>>     recognize
>>        outstanding efforts can be substantial.  Moreover, I realize 
>> that
>>     such
>>        recognition can actually cause problems.  (Some members may
>>     believe the
>>        honorees do not deserve such recognition.  Other members may 
>> feel
>>        slighted by the fact that their efforts have not been
>>     recognized.)
>>        However, all things considered I believe we shall benefit by
>>     including
>>        more material in our "house organs" about fine work by our
>>     members.
>>        * After analyzing the results of the 2018 elections, develop 
>> and
>>        approve a plan by Feb. 15, 2019 for dealing with ballot access
>>     issues
>>        during the 2019-2024 time period.
>>            I shall greatly appreciate any comments and suggestions you
>>     have
>>        concerning LNC goals and projects for this year and this term.
>>     In
>>        addition, I would be grateful if Mr. Benedict and his staff
>>     colleagues
>>        would review this message and offer their comments.
>>            I consider it likely that I have omitted some issues you 
>> will
>>     deem
>>        worthy of discussion.  Hence, I may send a revised version of
>>     this
>>        message in the near future, along with a revised list of goals
>>     for
>>        consideration.
>>            Thanks for your work for liberty, and for your 
>> consideration
>>     of
>>        this message.  Best wishes to you in all your endeavors; I look
>>     forward
>>        to seeing you in late September, if not before.
>>            Take care,
>>            Jim
>>            James W. Lark, III
>>            Professor, Dept. of Systems and Information Engineering
>>            Professor, Applied Mathematics Program, Dept. of 
>> Engineering
>>     and
>>        Society
>>            Affiliated Faculty, Dept. of Statistics
>>            University of Virginia
>>            Advisor, The Liberty Coalition
>>            University of Virginia
>>            Region 5 Representative, Libertarian National Committee
>> 
>>     --
>> 
>>   --
>>   --
>>   In Liberty,
>>   Caryn Ann Harlos
>>   Libertarian Party and Libertarian National Committee Secretary
>>   - [2]Caryn.Ann. Harlos at LP.org or Secretary at LP.org.
>>   Chair, LP Historical Preservation Committee - LPedia at LP.org
>>   A haiku to the Statement of Principles:
>>   We defend your rights
>>   And oppose the use of force
>>   Taxation is theft
>> 
>> References
>> 
>>   1. mailto:lnc-business at hq.lp.org
>>   2. mailto:Caryn.Ann.Harlos at LP.org




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