[Lnc-business] [Lnc-votes] Branding

[Caryn Ann Harlos]

Thank you Wes - so if there were additional changes to be considered
would those be brought to you?  Is there any plan to have an
authoritative style guide?  It seems all of things now need to be in a
certain place - and I am still very unclear how the initial colours
were approved to begin with - it seems that the logo was - and that we
just took the colour suggestions from the thesis paper submitted to us
- and that is problematic because that thesis paper states explicit
ideological reasons for the colour choices and the statement is in
conflict with the Statement of Principles.  If we adopted the colours
based on that, I have a real issue with that - and would like to
remediate that.

-Caryn Ann



On Wed, Aug 1, 2018 at 3:43 PM,  <lnc-votes at hq.lp.org> wrote:
> See page 9 of the minutes here for logo motion:
>
> https://www.lp.org/wp-content/uploads/2016/11/20150718_LNC.pdf
>
> All deviations used by staff from the original design presented or
> additional standards, including fonts, colors, placement, etc., have been
> approved by me after extensive discussion with staff.
>
> So, to your question "who decided," I decided after discussing with staff
> and volunteers (including graphic designers) and of course all my decisions
> are subject to change by the chair or entire LNC.
>
> A few key changes from original designs was using a darker gray (cool gray
> 11c instead of cool gray 9c). Things we printed with the lighter gray looked
> washed out. I decided to remove the text "Minimum Government - Maximum
> Freedom" from underneath the word "Libertarian."
>
> Most of the decisions involving additional standards or changes weren't
> attempts at perfection; rather, they were more along the lines of "let's
> pick some standards and run with them so we can get all this new stuff
> designed and made, but let's also allow some flexibility as we expect things
> to change as we learn things like yellow doesn't show up on white, etc."
>
> To the degree we have design standards, they are here:
> https://lpaction.org/branding/
>
> Wes Benedict, Executive Director
> Libertarian National Committee, Inc.
> 1444 Duke St., Alexandria, VA 22314
> (202) 333-0008 ext. 232, wes.benedict at lp.org
> facebook.com/libertarians @LPNational
> Join the Libertarian Party at: http://lp.org/membership
>
> On 8/1/2018 3:36 PM, Caryn Ann Harlos via Lnc-business wrote:
>>
>> I was not on the LNC when we did the logo switch and have some
>> questions.  Where might I find the enacting motion for that?  Did it
>> include things like all the way down to fonts and colours?  If not,
>> who decided that?
>>
>> That's enough to start.
>>
>
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-- 
In Liberty,
Caryn Ann Harlos
Libertarian Party and Libertarian National Committee Secretary -
Caryn.Ann. Harlos at LP.org or Secretary at LP.org.
Chair, LP Historical Preservation Committee - LPedia at LP.org


A haiku to the Statement of Principles:
We defend your rights
And oppose the use of force
Taxation is theft