[Lnc-business] [Lnc-votes] Branding

[Wes Benedict]

The explanation for the colors in the original thesis did not weigh 
heavily on me.  I got some stickers made with the original gray color. 
They looked ugly, so I proposed a darker gray so it would look better, 
not for any ideological reasons.

You can bring additional changes to me but it's quite likely I'll not 
have time to consider carefully or act on them before election day.

As far as an authoritative style guide, the original style guide 
proposed was quite strict and we found ourselves violating it many ways 
on almost every publication, so it was largely ignored.

Quite likely any style guides would only be followed by staff. 
Libertarians volunteers usually put up logos and memes on our facebook 
page that violated our color standards.


https://www.facebook.com/libertarians

Wes Benedict, Executive Director
Libertarian National Committee, Inc.
1444 Duke St., Alexandria, VA 22314
(202) 333-0008 ext. 232, wes.benedict at lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership

On 8/1/2018 5:48 PM, Caryn Ann Harlos wrote:
> Thank you Wes - so if there were additional changes to be considered
> would those be brought to you?  Is there any plan to have an
> authoritative style guide?  It seems all of things now need to be in a
> certain place - and I am still very unclear how the initial colours
> were approved to begin with - it seems that the logo was - and that we
> just took the colour suggestions from the thesis paper submitted to us
> - and that is problematic because that thesis paper states explicit
> ideological reasons for the colour choices and the statement is in
> conflict with the Statement of Principles.  If we adopted the colours
> based on that, I have a real issue with that - and would like to
> remediate that.
>
> -Caryn Ann
>
>
>
> On Wed, Aug 1, 2018 at 3:43 PM,  <lnc-votes at hq.lp.org> wrote:
>> See page 9 of the minutes here for logo motion:
>>
>> https://www.lp.org/wp-content/uploads/2016/11/20150718_LNC.pdf
>>
>> All deviations used by staff from the original design presented or
>> additional standards, including fonts, colors, placement, etc., have been
>> approved by me after extensive discussion with staff.
>>
>> So, to your question "who decided," I decided after discussing with staff
>> and volunteers (including graphic designers) and of course all my decisions
>> are subject to change by the chair or entire LNC.
>>
>> A few key changes from original designs was using a darker gray (cool gray
>> 11c instead of cool gray 9c). Things we printed with the lighter gray looked
>> washed out. I decided to remove the text "Minimum Government - Maximum
>> Freedom" from underneath the word "Libertarian."
>>
>> Most of the decisions involving additional standards or changes weren't
>> attempts at perfection; rather, they were more along the lines of "let's
>> pick some standards and run with them so we can get all this new stuff
>> designed and made, but let's also allow some flexibility as we expect things
>> to change as we learn things like yellow doesn't show up on white, etc."
>>
>> To the degree we have design standards, they are here:
>> https://lpaction.org/branding/
>>
>> Wes Benedict, Executive Director
>> Libertarian National Committee, Inc.
>> 1444 Duke St., Alexandria, VA 22314
>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>> facebook.com/libertarians @LPNational
>> Join the Libertarian Party at: http://lp.org/membership
>>
>> On 8/1/2018 3:36 PM, Caryn Ann Harlos via Lnc-business wrote:
>>> I was not on the LNC when we did the logo switch and have some
>>> questions.  Where might I find the enacting motion for that?  Did it
>>> include things like all the way down to fonts and colours?  If not,
>>> who decided that?
>>>
>>> That's enough to start.
>>>
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>

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