[Lnc-business] [Lnc-votes] Branding

[Caryn Ann Harlos]

There is not a second request if there is no such thing as a first.

I am going through the history of how this all happened and it is
wayyyy loosey goosey.  Was there even a formal report of a "logo
committee"?

-Caryn Ann

On Wed, Aug 1, 2018 at 4:01 PM, Joe Bishop-Henchman
<joe.bishop-henchman at lp.org> wrote:
> Those appear to me to be two different requests. One is for the current
> style guide, which may be in one place or would have to be created but would
> be valuable. The second is to revisit the style guide decisions and
> potentially overrule staff on them. I'd prefer not to conflate those
> requests, as the second is a larger discussion.
>
> JBH
>
>
> On Aug 1, 2018 2:48 PM, Caryn Ann Harlos via Lnc-business
> <lnc-business at hq.lp.org> wrote:
>
> Thank you Wes - so if there were additional changes to be considered
> would those be brought to you?  Is there any plan to have an
> authoritative style guide?  It seems all of things now need to be in a
> certain place - and I am still very unclear how the initial colours
> were approved to begin with - it seems that the logo was - and that we
> just took the colour suggestions from the thesis paper submitted to us
> - and that is problematic because that thesis paper states explicit
> ideological reasons for the colour choices and the statement is in
> conflict with the Statement of Principles.  If we adopted the colours
> based on that, I have a real issue with that - and would like to
> remediate that.
>
> -Caryn Ann
>
>
>
> On Wed, Aug 1, 2018 at 3:43 PM,  <lnc-votes at hq.lp.org> wrote:
>> See page 9 of the minutes here for logo motion:
>>
>> https://www.lp.org/wp-content/uploads/2016/11/20150718_LNC.pdf
>>
>> All deviations used by staff from the original design presented or
>> additional standards, including fonts, colors, placement, etc., have been
>> approved by me after extensive discussion with staff.
>>
>> So, to your question "who decided," I decided after discussing with staff
>> and volunteers (including graphic designers) and of course all my
>> decisions
>> are subject to change by the chair or entire LNC.
>>
>> A few key changes from original designs was using a darker gray (cool gray
>> 11c instead of cool gray 9c). Things we printed with the lighter gray
>> looked
>> washed out. I decided to remove the text "Minimum Government - Maximum
>> Freedom" from underneath the word "Libertarian."
>>
>> Most of the decisions involving additional standards or changes weren't
>> attempts at perfection; rather, they were more along the lines of "let's
>> pick some standards and run with them so we can get all this new stuff
>> designed and made, but let's also allow some flexibility as we expect
>> things
>> to change as we learn things like yellow doesn't show up on white, etc."
>>
>> To the degree we have design standards, they are here:
>> https://lpaction.org/branding/
>>
>> Wes Benedict, Executive Director
>> Libertarian National Committee, Inc.
>> 1444 Duke St., Alexandria, VA 22314
>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>> facebook.com/libertarians @LPNational
>> Join the Libertarian Party at: http://lp.org/membership
>>
>> On 8/1/2018 3:36 PM, Caryn Ann Harlos via Lnc-business wrote:
>>>
>>> I was not on the LNC when we did the logo switch and have some
>>> questions.  Where might I find the enacting motion for that?  Did it
>>> include things like all the way down to fonts and colours?  If not,
>>> who decided that?
>>>
>>> That's enough to start.
>>>
>>
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>
>
> --
> In Liberty,
> Caryn Ann Harlos
> Libertarian Party and Libertarian National Committee Secretary -
> Caryn.Ann. Harlos at LP.org or Secretary at LP.org.
> Chair, LP Historical Preservation Committee - LPedia at LP.org
>
>
> A haiku to the Statement of Principles:
> We defend your rights
> And oppose the use of force
> Taxation is theft
>
>



-- 
In Liberty,
Caryn Ann Harlos
Libertarian Party and Libertarian National Committee Secretary -
Caryn.Ann. Harlos at LP.org or Secretary at LP.org.
Chair, LP Historical Preservation Committee - LPedia at LP.org


A haiku to the Statement of Principles:
We defend your rights
And oppose the use of force
Taxation is theft