[Lnc-business] [Lnc-votes] Branding

Wed Aug 1 18:06:49 EDT 2018

So it was strictly a staff decision to make yellow and grey the
official colours?

And yes a style guide is for staff and national volunteers - we should
have one - and if there is not one yet - there *are no official*
decisions on anything but the logo.  Its all been by the seat of the
pants.

That thesis paper has been distributed to volunteers with no official
repudiation of the claimed reasons for the colours - that is
problematic which is another reason we need something official.

No, this is  not anything that anyone needs to worry about until after
November.  I do think a committee or a group of staff needs to be put
together to create the style guide, and then that guide gets approved
by the LNC and THAT is the official decision on everything.

So far all we have is a "yes chicken" vote.

-Caryn Ann

On Wed, Aug 1, 2018 at 4:02 PM,  <lnc-votes at hq.lp.org> wrote:
> There is not a second request if there is no such thing as a first.
>
> I am going through the history of how this all happened and it is
> wayyyy loosey goosey.  Was there even a formal report of a "logo
> committee"?
>
> -Caryn Ann
>
> On Wed, Aug 1, 2018 at 4:01 PM, Joe Bishop-Henchman
> <joe.bishop-henchman at lp.org> wrote:
>> Those appear to me to be two different requests. One is for the current
>> style guide, which may be in one place or would have to be created but would
>> be valuable. The second is to revisit the style guide decisions and
>> potentially overrule staff on them. I'd prefer not to conflate those
>> requests, as the second is a larger discussion.
>>
>> JBH
>>
>>
>> On Aug 1, 2018 2:48 PM, Caryn Ann Harlos via Lnc-business
>> <lnc-business at hq.lp.org> wrote:
>>
>> Thank you Wes - so if there were additional changes to be considered
>> would those be brought to you?  Is there any plan to have an
>> authoritative style guide?  It seems all of things now need to be in a
>> certain place - and I am still very unclear how the initial colours
>> were approved to begin with - it seems that the logo was - and that we
>> just took the colour suggestions from the thesis paper submitted to us
>> - and that is problematic because that thesis paper states explicit
>> ideological reasons for the colour choices and the statement is in
>> conflict with the Statement of Principles.  If we adopted the colours
>> based on that, I have a real issue with that - and would like to
>> remediate that.
>>
>> -Caryn Ann
>>
>>
>>
>> On Wed, Aug 1, 2018 at 3:43 PM,  <lnc-votes at hq.lp.org> wrote:
>>> See page 9 of the minutes here for logo motion:
>>>
>>> https://www.lp.org/wp-content/uploads/2016/11/20150718_LNC.pdf
>>>
>>> All deviations used by staff from the original design presented or
>>> additional standards, including fonts, colors, placement, etc., have been
>>> approved by me after extensive discussion with staff.
>>>
>>> So, to your question "who decided," I decided after discussing with staff
>>> and volunteers (including graphic designers) and of course all my
>>> decisions
>>> are subject to change by the chair or entire LNC.
>>>
>>> A few key changes from original designs was using a darker gray (cool gray
>>> 11c instead of cool gray 9c). Things we printed with the lighter gray
>>> looked
>>> washed out. I decided to remove the text "Minimum Government - Maximum
>>> Freedom" from underneath the word "Libertarian."
>>>
>>> Most of the decisions involving additional standards or changes weren't
>>> attempts at perfection; rather, they were more along the lines of "let's
>>> pick some standards and run with them so we can get all this new stuff
>>> designed and made, but let's also allow some flexibility as we expect
>>> things
>>> to change as we learn things like yellow doesn't show up on white, etc."
>>>
>>> To the degree we have design standards, they are here:
>>> https://lpaction.org/branding/
>>>
>>> Wes Benedict, Executive Director
>>> Libertarian National Committee, Inc.
>>> 1444 Duke St., Alexandria, VA 22314
>>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>>> facebook.com/libertarians @LPNational
>>> Join the Libertarian Party at: http://lp.org/membership
>>>
>>> On 8/1/2018 3:36 PM, Caryn Ann Harlos via Lnc-business wrote:
>>>>
>>>> I was not on the LNC when we did the logo switch and have some
>>>> questions.  Where might I find the enacting motion for that?  Did it
>>>> include things like all the way down to fonts and colours?  If not,
>>>> who decided that?
>>>>
>>>> That's enough to start.
>>>>
>>>
>>> _______________________________________________
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>>>
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>>
>>
>>
>> --
>> In Liberty,
>> Caryn Ann Harlos
>> Libertarian Party and Libertarian National Committee Secretary -
>> Caryn.Ann. Harlos at LP.org or Secretary at LP.org.
>> Chair, LP Historical Preservation Committee - LPedia at LP.org
>>
>>
>> A haiku to the Statement of Principles:
>> We defend your rights
>> And oppose the use of force
>> Taxation is theft
>>
>>
>
>
>
> --
> In Liberty,
> Caryn Ann Harlos
> Libertarian Party and Libertarian National Committee Secretary -
> Caryn.Ann. Harlos at LP.org or Secretary at LP.org.
> Chair, LP Historical Preservation Committee - LPedia at LP.org
>
>
> A haiku to the Statement of Principles:
> We defend your rights
> And oppose the use of force
> Taxation is theft
> _______________________________________________
> Lnc-votes mailing list
> Lnc-votes at hq.lp.org
> http://hq.lp.org/cgi-bin/mailman/listinfo/lnc-votes
>
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-- 
In Liberty,
Caryn Ann Harlos
Libertarian Party and Libertarian National Committee Secretary -
Caryn.Ann. Harlos at LP.org or Secretary at LP.org.
Chair, LP Historical Preservation Committee - LPedia at LP.org

A haiku to the Statement of Principles:
We defend your rights
And oppose the use of force
Taxation is theft