[Lnc-business] Fwd: Shirts, memberships, and interesting data

[Robert S. Kraus]

FYI


-------- Forwarded Message --------
Subject: 	Shirts, memberships, and interesting data
Date: 	Thu, 29 Aug 2019 10:30:57 -0400
From: 	Jess Mears <jess.mears at lp.org>
Organization: 	Libertarian National Committee
To: 	Robert Kraus <robert.kraus at lp.org>



Robert, could you please forward to the LNC?

Greetings LNC!

I wanted to share a quick membership analysis with you. As you know, LP 
National runs membership promotions to help boost our member numbers.

In 2018, Andy Burns assisted with creating a membership promotion form 
with tiered gifts (LP.org/join-the-lp).  At the Bronze Member ($50) 
level, we placed a tshirt since the cost for shirts can range between 
$7-$13. When factoring in shipping and operational costs, it makes the 
most sense to offer a shirt with membership at the Bronze level.

Please take a look at the simple analysis attached. When comparing the 
membership promotion versus the LP.org/join form (no gift offered), the 
propensity to upgrade from Basic to Bronze nearly doubles.

Our membership programs (monthly giving and one-time annual) bring in 
50-70% of the LP's monthly revenue so it is very important to review 
effective approaches at bringing in new members and encouraging higher 
levels of giving.

I appreciate your help to recruit new/renewing members.

For the LNC reps that I have personally received an NDA, here are your 
referral links:

Alex Merced 	lp.org/join-the-lp/?f=am
Justin O'Donnell 	lp.org/join-the-lp/?f=jod 
<http://lp.org/join-the-lp/?f=jod>
Erin Adams 	lp.org/join-the-lp/?f=ea <http://lp.org/join-the-lp/?f=ea>
Nicholas Sarwark 	lp.org/join-the-lp/?f=njs 
<http://lp.org/join-the-lp/?f=njs>
Alex Merced 	lp.org/join-the-lp/?f=am <http://lp.org/join-the-lp/?f=am>
Tim Hagan 	lp.org/join-the-lp/?f=th <http://lp.org/join-the-lp/?f=th>
Caryn Ann Harlos 	lp.org/join-the-lp/?f=cah 
<http://lp.org/join-the-lp/?f=cah>
Joe Bishop-Henchman 	lp.org/join-the-lp/?f=jbh 
<http://lp.org/join-the-lp/?f=jbh>
Sam Goldstein 	lp.org/join-the-lp/?f=sg <http://lp.org/join-the-lp/?f=sg>
Alicia Mattson 	lp.org/join-the-lp/?f=ama 
<http://lp.org/join-the-lp/?f=ama>
William Redpath 	lp.org/join-the-lp/?f=wr <http://lp.org/join-the-lp/?f=wr>
Joshua Smith 	lp.org/join-the-lp/?f=js <http://lp.org/join-the-lp/?f=js>
Richard Longstreth 	lp.org/join-the-lp/?f=rl 
<http://lp.org/join-the-lp/?f=rl>
Craig Bowden 	lp.org/join-the-lp/?f=cb <http://lp.org/join-the-lp/?f=cb>
Steven Nekhaila 	lp.org/join-the-lp/?f=sn <http://lp.org/join-the-lp/?f=sn>
Victoria Paige Lee 	lp.org/join-the-lp/?f=vpl 
<http://lp.org/join-the-lp/?f=vpl>
Elizabeth Van Horn 	lp.org/join-the-lp/?f=evh 
<http://lp.org/join-the-lp/?f=evh>
Dustin Nanna 	lp.org/join-the-lp/?f=dn <http://lp.org/join-the-lp/?f=dn>
Susan Hogarth 	lp.org/join-the-lp/?f=sh <http://lp.org/join-the-lp/?f=sh>
John Phillips Jr 	lp.org/join-the-lp/?f=jp 
<http://lp.org/join-the-lp/?f=jp>
Whitney Bilyeu 	lp.org/join-the-lp/?f=wb <http://lp.org/join-the-lp/?f=wb>
Jeff Lyons 	lp.org/join-the-lp/?f=jly <http://lp.org/join-the-lp/?f=jly>

I am happy to create referral links for remaining LNC representatives.  Please just let me know.

In liberty,
Jess

-- 
Jess Mears
Membership Manager
Libertarian National Committee, Inc.
Ph: 1-800-ELECT-US

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