[Lnc-business] Fwd: Shirts, memberships, and interesting data
Robert S. Kraus
robert.kraus at lp.org
Thu Aug 29 10:36:11 EDT 2019
FYI
-------- Forwarded Message --------
Subject: Shirts, memberships, and interesting data
Date: Thu, 29 Aug 2019 10:30:57 -0400
From: Jess Mears <jess.mears at lp.org>
Organization: Libertarian National Committee
To: Robert Kraus <robert.kraus at lp.org>
Robert, could you please forward to the LNC?
Greetings LNC!
I wanted to share a quick membership analysis with you. As you know, LP
National runs membership promotions to help boost our member numbers.
In 2018, Andy Burns assisted with creating a membership promotion form
with tiered gifts (LP.org/join-the-lp). At the Bronze Member ($50)
level, we placed a tshirt since the cost for shirts can range between
$7-$13. When factoring in shipping and operational costs, it makes the
most sense to offer a shirt with membership at the Bronze level.
Please take a look at the simple analysis attached. When comparing the
membership promotion versus the LP.org/join form (no gift offered), the
propensity to upgrade from Basic to Bronze nearly doubles.
Our membership programs (monthly giving and one-time annual) bring in
50-70% of the LP's monthly revenue so it is very important to review
effective approaches at bringing in new members and encouraging higher
levels of giving.
I appreciate your help to recruit new/renewing members.
For the LNC reps that I have personally received an NDA, here are your
referral links:
Alex Merced lp.org/join-the-lp/?f=am
Justin O'Donnell lp.org/join-the-lp/?f=jod
<http://lp.org/join-the-lp/?f=jod>
Erin Adams lp.org/join-the-lp/?f=ea <http://lp.org/join-the-lp/?f=ea>
Nicholas Sarwark lp.org/join-the-lp/?f=njs
<http://lp.org/join-the-lp/?f=njs>
Alex Merced lp.org/join-the-lp/?f=am <http://lp.org/join-the-lp/?f=am>
Tim Hagan lp.org/join-the-lp/?f=th <http://lp.org/join-the-lp/?f=th>
Caryn Ann Harlos lp.org/join-the-lp/?f=cah
<http://lp.org/join-the-lp/?f=cah>
Joe Bishop-Henchman lp.org/join-the-lp/?f=jbh
<http://lp.org/join-the-lp/?f=jbh>
Sam Goldstein lp.org/join-the-lp/?f=sg <http://lp.org/join-the-lp/?f=sg>
Alicia Mattson lp.org/join-the-lp/?f=ama
<http://lp.org/join-the-lp/?f=ama>
William Redpath lp.org/join-the-lp/?f=wr <http://lp.org/join-the-lp/?f=wr>
Joshua Smith lp.org/join-the-lp/?f=js <http://lp.org/join-the-lp/?f=js>
Richard Longstreth lp.org/join-the-lp/?f=rl
<http://lp.org/join-the-lp/?f=rl>
Craig Bowden lp.org/join-the-lp/?f=cb <http://lp.org/join-the-lp/?f=cb>
Steven Nekhaila lp.org/join-the-lp/?f=sn <http://lp.org/join-the-lp/?f=sn>
Victoria Paige Lee lp.org/join-the-lp/?f=vpl
<http://lp.org/join-the-lp/?f=vpl>
Elizabeth Van Horn lp.org/join-the-lp/?f=evh
<http://lp.org/join-the-lp/?f=evh>
Dustin Nanna lp.org/join-the-lp/?f=dn <http://lp.org/join-the-lp/?f=dn>
Susan Hogarth lp.org/join-the-lp/?f=sh <http://lp.org/join-the-lp/?f=sh>
John Phillips Jr lp.org/join-the-lp/?f=jp
<http://lp.org/join-the-lp/?f=jp>
Whitney Bilyeu lp.org/join-the-lp/?f=wb <http://lp.org/join-the-lp/?f=wb>
Jeff Lyons lp.org/join-the-lp/?f=jly <http://lp.org/join-the-lp/?f=jly>
I am happy to create referral links for remaining LNC representatives. Please just let me know.
In liberty,
Jess
--
Jess Mears
Membership Manager
Libertarian National Committee, Inc.
Ph: 1-800-ELECT-US
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