[Lnc-business] Fwd: Shirts, memberships, and interesting data

Elizabeth Van Horn elizabeth.vanhorn at lp.org
Thu Aug 29 11:43:31 EDT 2019


Jess, thank you!  I've never seen this promotion or the links.

Good have have it available.

Cheers,
EVH

---
Elizabeth Van Horn
LNC Region 3 Representative (IN, MI, OH, KY)
Chair-Libertarian Party of Madison Co, Indiana
Vice-Chair Libertarian Pragmatist Caucus
http://www.lpcaucus.org/

On 2019-08-29 10:36, Robert S. Kraus via Lnc-business wrote:
> FYI
> 
> 
> -------- Forwarded Message --------
> Subject: 	Shirts, memberships, and interesting data
> Date: 	Thu, 29 Aug 2019 10:30:57 -0400
> From: 	Jess Mears <jess.mears at lp.org>
> Organization: 	Libertarian National Committee
> To: 	Robert Kraus <robert.kraus at lp.org>
> 
> 
> 
> Robert, could you please forward to the LNC?
> 
> Greetings LNC!
> 
> I wanted to share a quick membership analysis with you. As you know,
> LP National runs membership promotions to help boost our member
> numbers.
> 
> In 2018, Andy Burns assisted with creating a membership promotion form
> with tiered gifts (LP.org/join-the-lp).  At the Bronze Member ($50)
> level, we placed a tshirt since the cost for shirts can range between
> $7-$13. When factoring in shipping and operational costs, it makes the
> most sense to offer a shirt with membership at the Bronze level.
> 
> Please take a look at the simple analysis attached. When comparing the
> membership promotion versus the LP.org/join form (no gift offered),
> the propensity to upgrade from Basic to Bronze nearly doubles.
> 
> Our membership programs (monthly giving and one-time annual) bring in
> 50-70% of the LP's monthly revenue so it is very important to review
> effective approaches at bringing in new members and encouraging higher
> levels of giving.
> 
> I appreciate your help to recruit new/renewing members.
> 
> For the LNC reps that I have personally received an NDA, here are your
> referral links:
> 
> Alex Merced 	lp.org/join-the-lp/?f=am
> Justin O'Donnell 	lp.org/join-the-lp/?f=jod 
> <http://lp.org/join-the-lp/?f=jod>
> Erin Adams 	lp.org/join-the-lp/?f=ea <http://lp.org/join-the-lp/?f=ea>
> Nicholas Sarwark 	lp.org/join-the-lp/?f=njs 
> <http://lp.org/join-the-lp/?f=njs>
> Alex Merced 	lp.org/join-the-lp/?f=am <http://lp.org/join-the-lp/?f=am>
> Tim Hagan 	lp.org/join-the-lp/?f=th <http://lp.org/join-the-lp/?f=th>
> Caryn Ann Harlos 	lp.org/join-the-lp/?f=cah 
> <http://lp.org/join-the-lp/?f=cah>
> Joe Bishop-Henchman 	lp.org/join-the-lp/?f=jbh
> <http://lp.org/join-the-lp/?f=jbh>
> Sam Goldstein 	lp.org/join-the-lp/?f=sg 
> <http://lp.org/join-the-lp/?f=sg>
> Alicia Mattson 	lp.org/join-the-lp/?f=ama 
> <http://lp.org/join-the-lp/?f=ama>
> William Redpath 	lp.org/join-the-lp/?f=wr 
> <http://lp.org/join-the-lp/?f=wr>
> Joshua Smith 	lp.org/join-the-lp/?f=js 
> <http://lp.org/join-the-lp/?f=js>
> Richard Longstreth 	lp.org/join-the-lp/?f=rl 
> <http://lp.org/join-the-lp/?f=rl>
> Craig Bowden 	lp.org/join-the-lp/?f=cb 
> <http://lp.org/join-the-lp/?f=cb>
> Steven Nekhaila 	lp.org/join-the-lp/?f=sn 
> <http://lp.org/join-the-lp/?f=sn>
> Victoria Paige Lee 	lp.org/join-the-lp/?f=vpl 
> <http://lp.org/join-the-lp/?f=vpl>
> Elizabeth Van Horn 	lp.org/join-the-lp/?f=evh 
> <http://lp.org/join-the-lp/?f=evh>
> Dustin Nanna 	lp.org/join-the-lp/?f=dn 
> <http://lp.org/join-the-lp/?f=dn>
> Susan Hogarth 	lp.org/join-the-lp/?f=sh 
> <http://lp.org/join-the-lp/?f=sh>
> John Phillips Jr 	lp.org/join-the-lp/?f=jp 
> <http://lp.org/join-the-lp/?f=jp>
> Whitney Bilyeu 	lp.org/join-the-lp/?f=wb 
> <http://lp.org/join-the-lp/?f=wb>
> Jeff Lyons 	lp.org/join-the-lp/?f=jly 
> <http://lp.org/join-the-lp/?f=jly>
> 
> I am happy to create referral links for remaining LNC representatives.
>  Please just let me know.
> 
> In liberty,
> Jess



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