[Lnc-business] Twitter/Social media - again

[Joe Bishop-Henchman]

You had me until you suggested throwing in our lot with anti-vaxxers

JBH

------------
Joe Bishop-Henchman
LNC Member (At-Large)
joe.bishop-henchman at lp.org
www.facebook.com/groups/189510455174837

On 2019-09-25 15:31, Caryn Ann Harlos via Lnc-business wrote:
> It does not make business sense to appear to be throwing in our lot 
> with
> the dems.
> 
> It is frustrating that we can barely get the courage to oppose 
> mandatory
> vaccines by saying not all Libertarians agree (which never stopped us 
> on
> immigration) but use a vulgar hashtag that most Ls certainly do not 
> agree.
> 
> On Wed, Sep 25, 2019 at 1:17 PM Tim Hagan via Lnc-business <
> lnc-business at hq.lp.org> wrote:
> 
>> Thanks for investigating and getting back to us, Dan!
>> 
>> I really like the message in the tweet sent out. I also thought the 
>> tag
>> was unprofessional when I read Mr. Phillips' e-mail, but the 
>> explanation
>> of jumping on a highly trending hashtag makes business sense.
>> 
>> ---
>> Tim Hagan
>> Treasurer, Libertarian National Committee
>> 
>> On 2019-09-25 10:21, Daniel Fishman via Lnc-business wrote:
>> > So, having spoken to Robert Clarke
>> >
>> > The #impeachTheMF was already trending and became very popular.
>> > In an attempt to ride the wave or twitter popularity, Robert used it
>> > with a
>> > (imho) very good post which is also going to pass a half million views
>> > on
>> > facebook. And that is specifically what I hired him to do.
>> >
>> > The TEXT of the tweet is about as good message as we would hope people
>> > to
>> > read.  I include it here for people who didn't see the tweet.
>> >
>> > [image: image.png]
>> >
>> > So the strategic question becomes -- is using preexisting hashtags to
>> > make
>> > your social media presence bigger a good strategy?
>> >
>> > Some people who might not understand that hashtags are categories, not
>> > statements of position -- though sometimes people do use them in that
>> > way
>> > -- ESPECIALLY when they say them aloud. I'm sure you all remember the
>> > hashtag #NotMyChristian complaining about the decision to cast Jamie
>> > Dornan
>> > as Christian Grey in the film adaptation of 50 Shades of Grey.
>> > Experienced
>> > social media operatives will use trending hashtags as a way to get
>> > their
>> > message read. I don't think anyone who read the message will object to
>> > the
>> > body?
>> >
>> > The problem is of course, we want our tweet read.  This one was read by
>> > 150000 people (as of now) and it is as far as I can guess, going to be
>> > the
>> > most popular tweet EVER by the LP. To me that's worth it. Hashtags are
>> > tools, not sentiment. If you want to be part of the conversation on
>> > twitter, you use hashtags.
>> >
>> > I have spoken to Robert about the fact that LPHQ is not the LNC and we
>> > do
>> > not publish policy. I do want him to keep getting our message in the
>> > public
>> > eye.
>> >
>> > I'm interested in the LNC's thoughts?
>> > 1) is the body of the tweet a message we want to get in front of as
>> > many
>> > people as possible?
>> > 2) if the price of that is using trending hashtags is it worth it?
>> >
>> >
>> >
>> > ---
>> > Daniel Fishman
>> > Executive Director
>> > The Libertarian Party
>> > Join Us <http://www.lp.org/join>
>> >
>> >
>> > On Wed, Sep 25, 2019 at 12:41 PM Daniel Fishman <dan.fishman at lphq.org>
>> > wrote:
>> >
>> >> Comparing this with recent tweets:
>> >>
>> >> [image: image.png]
>> >> ---
>> >> Daniel Fishman
>> >> Executive Director
>> >> The Libertarian Party
>> >> Join Us <http://www.lp.org/join>
>> >>
>> >>
>> >> On Wed, Sep 25, 2019 at 12:39 PM Daniel Fishman <dan.fishman at lphq.org>
>> >> wrote:
>> >>
>> >>> So impeachtheMF is trending -- strongly. Adding that hashtag to the
>> >>> tweet
>> >>> is for visibility.  Here are the current analytics for the tweet
>> >>>
>> >>> [image: image.png]
>> >>> ---
>> >>> Daniel Fishman
>> >>> Executive Director
>> >>> The Libertarian Party
>> >>> Join Us <http://www.lp.org/join>
>> >>>
>> >>>
>> >>> On Wed, Sep 25, 2019 at 12:34 PM Daniel Fishman
>> >>> <dan.fishman at lphq.org>
>> >>> wrote:
>> >>>
>> >>>> Some context.  Still investigating
>> >>>>
>> >>>> https://twitter.com/hashtag/ImpeachTheMF?src=hash
>> >>>> ---
>> >>>> Daniel Fishman
>> >>>> Executive Director
>> >>>> The Libertarian Party
>> >>>> Join Us <http://www.lp.org/join>
>> >>>>
>> >>>>
>> >>>> On Wed, Sep 25, 2019 at 10:20 AM John Phillips via Lnc-business <
>> >>>> lnc-business at hq.lp.org> wrote:
>> >>>>
>> >>>>> Dear colleagues,
>> >>>>>
>> >>>>>   While perhaps not as heinous as the last couple faux pas, I have
>> >>>>> to
>> >>>>> question the professionalism of our Twitter page using the hashtag
>> >>>>> #ImpeachTheMF even if I agree with the sentiment.
>> >>>>>
>> >>>>>  I am aware of all the arguments about micromanaging and all the
>> >>>>> rest
>> >>>>> people threw out last time.  However, at what point is enough
>> >>>>> enough? When
>> >>>>> our members are expressing deep displeasure at the repeated issues
>> >>>>> seems to
>> >>>>> be one answer to me.
>> >>>>>
>> >>>>> I am also aware that sometimes crap just happens.  The difference
>> >>>>> is
>> >>>>> whether and how well you handle it after it does.
>> >>>>>
>> >>>>> Now I'm not suggesting going for someone's throat on this, but
>> >>>>> perhaps
>> >>>>> a refresher on professional standards for the team is in order
>> >>>>> since there
>> >>>>> seems to be ongoing issues.  I am assuming that there are training
>> >>>>> and
>> >>>>> guidelines for our social media team.
>> >>>>>
>> >>>>>
>> >>>>> John Phillips
>> >>>>> Libertarian National Committee Region 6 Representative
>> >>>>> Cell 217-412-5973
>> >>>>>
>> >>>>
>>