[Lnc-business] Simmons rough storyboard concepts

Fri Sep 23 15:20:39 EDT 2016

The initial request was for $12,000 for a television campaign and now has been lowered to $5000.  I don't understand how either amount of money on television can have any demonstrable effect on an election.  While this opponent may have poor name recognition the Democrat Party has an extreme hold on the vote process in Massachusetts.  How much money has Mr. Simmon's raised for his campaign so far? This is always one of the considerations I use when considering a donation to a candidate.  
Also, as Whitney has stated, Mr. Simmons says he needs the entire $12,000 from National.  That isn't legal.  There are ways around things but that all takes extra time.  Even if members cosponsored this it would still be at least a day before it even started being voted on and then would take up to 10 days after that.  This motion doesn't meet the amount he says he MUST have from the LNC and doesn't meet his time frame.  I wish luck to Mr. Simmons in his campaign but I don't think we can help him.

Daniel Hayes
LNC At Large Member

On Sep 23, 2016, at 11:01 AM, Caryn Ann Harlos <carynannharlos at gmail.com> wrote:

Just bringing up the immediate practical concerns.  It takes day to get co-sponsors, if they can be gotten and ten days for an email vote which already puts this past any week deadline.

We need a Candidate Support Committee badly.

On Fri, Sep 23, 2016 at 11:54 AM, Patrick McKnight <patrick.joseph.mcknight at gmail.com> wrote:
I am seeking cosponsors of my amended motion to allocate $5,000 in support a TV ad for Thom Simmons. Thom is running for Congress in western Massachusetts. http://simmons4congress.com/

I am forwarding the attached storyboard for Thom Simmons' proposed ad.

From Thom regarding the storyboard:

"They are looking at three different ads that would cover western massachusetts (Berkshire region), which, incidentally, would also spill over into NY and VT - which could only help with Alex Merced's Senate race and the J/W campaign in Vermont as I do not shy away from the Libertarian label. :-)

The first and third require some explanation, as they are unique: they are REVERSE attack ads, meaning: at first, they start out dark as if they are an attack ad against me, with the voice over saying something such as, "he wants to end common core.."  The idea is to get people to say to themselves, "yeah, me too!"  and then end by showing people they agree with me and the LP after they have already said this on their own heads.

The second ad plays on the print media, which has called my opponent "disappearing," "missing" etc, by showing him and then fading out.  It is the single biggest factor in this campaign, as the Berkshires - dems, reps, Inds...are LIVID at his inattention to that portion of the district.

This could be a gamechanger.  

I realize that everyone wants money - and I will be blunt: if we are to do this, I need $12,000 for the full campaign from National. And I need to know within a week to get into production.  

I would appreciate it if you could bring this to the attention of the powers that be in the LP, and see we can get them to invest in my campaign.  The Mass State Cmte is fully aware of, and supports this request."

"We're talking five weeks of three ads.  There is no realistic way to know what percentage of the electorate will see them, except that the only TV in western Mass is Cable and they are working through the Cable system, so ANYONE watching TV will see them.  Of course you can see the ad, I can not produce the ad without knowing I have the funds to do so!  The Storyboards give a general idea...we cant expect scripts or more polished ads if we cant guarantee to pay the studio.  

Most important, there will NOT be a "sea" of political ads:  NO ONE is spending TV time in Massachusetts, as there are NO OTHER CONTESTED RACES in western Mass!  The Presidential campaigns are not even spending money in Mass."

Thank you for your consideration of this matter,
Patrick McKnight
Region 8 Rep

---------- Forwarded message ----------
From: Thomas Simmons <simmons4congress at gmail.com>
Date: Tue, Sep 13, 2016 at 11:59 AM
Subject: Fwd: Simmons rough storyboard concepts
To: patrick.mcknight at lp.org, Larry.Sharpe at lp.org

Patrick and Larry,

I am forwarding the very rough storyboard mockups from WeThinkAdvertising in Schenectady, NY, with whom I met last week for a possible TV Ad campaign.

They are looking at three different ads that would cover western massachusetts (Berkshire region), which, incidentally, would also spill over into NY and VT - which could only help with Alex Merced's Senate race and the J/W campaign in Vermont as I do not shy away from the Libertarian label. :-)

The first and third require some explanation, as they are unique: they are REVERSE attack ads, meaning: at first, they start out dark as if they are an attack ad against me, with the voice over saying something such as, "he wants to end common core.."  The idea is to get people to say to themselves, "yeah, me too!"  and then end by showing people they agree with me and the LP after they have already said this on their own heads.

The second ad plays on the print media, which has called my opponent "disappearing," "missing" etc, by showing him and then fading out.  It is the single biggest factor in this campaign, as the Berkshires - dems, reps, Inds...are LIVID at his inattention to that portion of the district.

This could be a gamechanger.  

I realize that everyone wants money - and I will be blunt: if we are to do this, I need $12,000 for the full campaign from National. And I need to know within a week to get into production.  

I would appreciate it if you could bring this to the attention of the powers that be in the LP, and see we can get them to invest in my campaign.  The Mass State Cmte is fully aware of, and supports this request.

Thanks for anything you can do for me.

Thom Simmons

---------- Forwarded message ----------
From: Theresa Smolen <tsmediaconsulting at gmail.com>
Date: Fri, Sep 9, 2016 at 1:24 PM
Subject: Fwd: Simmons rough storyboard concepts
To: simmons4congress at gmail.com

Hi Thom, (We have another Simmons we have dealt with in the past - I apologize for my last email with Scott in the greeting!)

Here are three commercial concepts.
They are very rough at this point. We will need more/better photos of you if you have more, so we can put together nicer storyboards for you to present.

Let us know what you think!

Thank you,
Theresa

Theresa Smolen
Project Manager
We Think Advertising
426 State Street, 3rd Floor
Schenectady, NY 12305
518.810.8760 cell

This E-mail and any of its attachments may contain We Think Advertising proprietary information, which is privileged, confidential, or subject to copyright belonging to We Think Advertising. This E-mail is intended solely for the use of the individual or entity to which it is addressed. If you are not the intended recipient of this E-mail, you are hereby notified that any dissemination, distribution, copying, or action taken in relation to the contents of and attachments to this E-mail is strictly prohibited and may be unlawful. If you have received this E-mail in error, please notify the sender immediately and permanently delete the original and any copy of this E-mail and any printout.

Begin forwarded message:

From: Christopher O'Reilly <coreilly at wethinkauto.com>
Subject: simmons
Date: September 9, 2016 at 1:12:28 PM EDT
To: Theresa Smolen <tsmediaconsulting at gmail.com>

Christopher J O'Reilly
President
We Think Auto

(518) 281-5540
coreilly at wethinkauto.com

www.wethinkauto.com

-- 
Website: Simmons4Congress.com

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-- 
In Liberty,
Caryn Ann Harlos
Region 1 Representative, Libertarian National Committee (Alaska, Arizona, Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann. Harlos at LP.org
Communications Director, Libertarian Party of Colorado
Colorado State Coordinator, Libertarian Party Radical Caucus

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