[Lnc-business] Fundraising

Thu Feb 4 17:44:10 EST 2016

We can do it with NationBuilder or our current systems, or any systems.

Here are some of the big projects that have taken a lot of staff time 
that prevent getting the fundraising emails out:

Audit Committee request, and unnecessarily overly complicated 
bookkeeping procedures.
The new membership plan adopted by the LNC and implemented in the summer 
of 2014, which rearranged and complicated things.
A new logo and branding. I like it, but rolling it out takes a lot of time.
Emails deciding where to have the next LNC meeting, changing minds, 
getting more quotes, spending time communicating with the service we 
hired to make all this go faster, etc.

We have a new NationBuilder site up an running: 
http://libertarian.nationbuilder.com/

It doesn't drive itself.

Wes Benedict, Executive Director
Libertarian National Committee, Inc.
1444 Duke St., Alexandria, VA 22314
(202) 333-0008 ext. 232, wes.benedict at lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership

On 2/4/2016 5:31 PM, goldsteinatlarge at gmail.com wrote:
> we could have done a lot of this with nationbuilder.
>
> sam goldstein
>
> Sent from Windows Mail
>
> *From:* Daniel Wiener <mailto:wiener at alum.mit.edu>
> *Sent:* ‎Thursday‎, ‎February‎ ‎4‎, ‎2016 ‎5‎:‎16‎ ‎PM
> *To:* lnc-business at hq.lp.org <mailto:lnc-business at hq.lp.org>
>
> I'm on a bunch of mailing lists for various candidates, mostly 
> Republicans but also organizations like MoveOn.org and Bernie Sanders. 
>  (Even for me, the Hillary email list is a bridge too far.)   I've 
> been getting an average of two Ted Cruz emails a day, sometimes 
> spiking up to half a dozen.  I think we have much to learn from all 
> their fundraising pitches, especially from Cruz who has run an 
> extremely effective and organized campaign and raised huge amounts of 
> money.
>
> Among those lessons are to _greatly increase_ the frequency of our 
> solicitations; to segment and micro-target potential contributors 
> (i.e., I'm pretty sure that the Cruz campaign uses different pitches 
> tuned to different interests and subcategories); to use 
> attention-grabbing subject lines which at first may appear 
> counter-intuitive; to always give some excuse for extreme urgency; to 
> use gimmicks such as triple-your-donation (see example in the email 
> below); and to have large links (often giant red buttons) for 
> different contribution levels.
>
> Here are some examples of attention grabbing subject lines from Cruz 
> (in just the past two weeks):
>
>     *Re: huge phone call* - Ted has been trying to reach you.
>     *Can't wait to tell you* - Friend, I can't wait to tell you about
>     the phone call I received
>     *Tonight* - BREAKING: WE WON!
>     *I have to ask* - I need to ask you for a personal favor
>     *this is incredibly hard*
>     📎* See Attached, Friend*
>
>     *THE ESTABLISHMENT: "Anyone but Cruz"*
>     *Fantastic news for Ted Cruz*
>     *My Friend Donald Trump* - This is the email I didn't want to have
>     to write.
>     *[1] Message Unread*
>
>
> Also noteworthy is that I'll sometimes get two or three 
> almost-identical versions of the same fundraising pitch, but with one 
> word different in the subject line.  Or even something as subtle as 
> using square brackets around a number in one case and parentheses in 
> another case, or single quotation marks versus double quotation marks. 
> Obviously they are doing extensive A/B testing to optimize their 
> response rate.
>
> To raise more money for the LP, we should pay attention to what others 
> are succesfully doing.  Frequent repetition obviously works, and it 
> gains far more than the annoyance it causes.  As another example, 
> MoveOn.org sends out an average of about one email a day.  As long as 
> each one has a different, interesting subject line and message, it 
> doesn't become counterproductive.
>
> Dan Wiener
>
> ---------- Forwarded message ----------
> From: *ted at tedcruz.org <mailto:ted at tedcruz.org>* <ted at tedcruz.org 
> <mailto:ted at tedcruz.org>>
> Date: Thu, Feb 4, 2016 at 11:12 AM
> Subject: help
> To: Friend <wiener at bidslash.com <mailto:wiener at bidslash.com>>
>
>
> I'm praying this email reaches you immediately because I really do 
> need your help before the clock runs out...let me explain.
>
>
> 	
> Cruz For President 
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r> 
>
>
> 	
>
>
>
> 	Friend,
>
> I'm praying this email reaches you immediately because I really do 
> need your help before the clock runs out...let me explain.
>
> We received great news when a few very generous donors stepped up 
> after we won Iowa and agreed to match all online donations -- one for 
> one -- for 48 hours, BUT that has expired.
>
> However, today I have even BETTER NEWS!
>
> *For the next 24 hours, several donors have stepped forward to DOUBLE 
> the match of all donations made through the links in this email. *
>
> *LIMITED 24 HOUR DOUBLE MATCH EXTENSION: click here to donate >>* 
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> This means our matching program has been extended for a limited 24 
> more hours.
>
> Please let me share how special this is: your contribution of $25 will 
> be matched two-fold to become $75, $50 will be worth $150, and $500 
> will become $1500.
>
> Your donation will be worth triple the original amount you gave.
>
> Here is the best part -- even if you have already given a matched 
> donation this still applies to you.
>
> You can see how this is the most important message I've sent you.
>
> *24 HOUR DOUBLE MATCH EXTENSION: Stop what you are doing and click 
> here to donate >>* 
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> Please, can I count on you to respond right away?
>
> Any amount helps, and with just days before the New Hampshire primary 
> -- I need every last bit of support I can get.
>
> If you've already donated, thank you. I wish I didn't have to 
> ask...but *as one of my most trusted supporters, can I count on you* 
> to make the most of this opportunity and donate again?
>
> Friend, the next 24 hours are critical. Your action today will give me 
> the momentum I need leading into New Hampshire, South Carolina, and 
> beyond.
>
> *Donate $10, see it matched to become $30 >>* 
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> *Donate $25, have it double-matched to become $75 >>* 
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> *Donate $50, see it double-matched to become $150 >>* 
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> *Donate $100, it will be matched two-fold to become $300 >>* 
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> *Donate $500, it will triple to become $1,500 >>* 
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> This is good for only 24 hours.
>
> *Friend, this is our time. *
>
> Our win in Iowa was key -- with your support, it can happen again.
>
> For liberty,
>
> Ted Cruz
>
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> 	
>
>
> PAID FOR BY CRUZ FOR PRESIDENT
> www.tedcruz.org <http://www.tedcruz.org>
>
>
> Copyright © 2016 All Rights Reserved | Privacy Policy 
> <http://paracom.paramountcommunication.com/ct/33332485:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r> 
>
>
>
>
>
> This message was intended for: wiener at bidslash.com 
> <mailto:wiener at bidslash.com>
> You were added to the system April 8, 2015.
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>
>
> -- 
> /"In general, we look for a new law by the following process. First, 
> we guess it (audience laughter), no, don’t laugh, that’s the truth. 
> Then we compute the consequences of the guess, to see what, if this is 
> right, if this law we guess is right, to see what it would imply and 
> then we compare the computation results to nature or we say compare to 
> experiment or experience, compare it directly with observations to see 
> if it works.*If it disagrees with experiment, it’s WRONG. In that 
> simple statement is the key to science.* It doesn’t make any 
> difference how beautiful your guess is, it doesn’t matter how smart 
> you are, who made the guess, or what his name is. If it disagrees with 
> experiment, it’s wrong. That’s all there is to it.”/ -- Richard 
> Feynman (https://tinyurl.com/lozjjps)
>
>
>
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