[Lnc-business] Fundraising

Thu Feb 4 18:03:12 EST 2016

Dan,

Thank you for pointing this out.  It's unfortunate to think this might
actually be a discovery for us.

*>To raise more money for the LP, we should pay attention to what others
are succesfully doing.  Frequent repetition obviously works, and it gains
far more than the annoyance it causes.  As another example, MoveOn.org
sends out an average of about one email a day.  As long as each one has a
different, interesting subject line and message, it doesn't become
counterproductive.*

Yes. A thousand times yes.  Wes, I definitely appreciate all of the new
projects that we've got in the pipeline and have no doubt that they will
all help us to some positive degree.  But to Mr. Wiener's point, we really
shouldn't wait to have everything in place.  We have lists.  Email is
ostensibly free.  We should be blasting the shit out of those in order to
constantly be raising more funds and circulating more communication.

The evidence that it works is that you keep getting it.  People wouldn't
spend the time to do it if it didn't have a significant return.  And it
does have a return.  So again to Mr. Wiener, I agree with you
wholeheartedly that this needs to change ASAP.

While I truly, fully support NationBuilder, it is NOT some kind of magical
lead generator.  Save for perhaps the single worst website in the
poli-sphere, we already have everything we need to run these kind of email
campaigns; we just don't run them for reasons that remain entirely unknown
to me.

I will support any motions aimed at significantly increasing our digital
communication and calls to action through digital mechanisms.

Thank you for creating the talking point.

Kevin

On Thu, Feb 4, 2016 at 4:44 PM, Wes Benedict <wes.benedict at lp.org> wrote:

> We can do it with NationBuilder or our current systems, or any systems.
>
> Here are some of the big projects that have taken a lot of staff time that
> prevent getting the fundraising emails out:
>
> Audit Committee request, and unnecessarily overly complicated bookkeeping
> procedures.
> The new membership plan adopted by the LNC and implemented in the summer
> of 2014, which rearranged and complicated things.
> A new logo and branding. I like it, but rolling it out takes a lot of time.
> Emails deciding where to have the next LNC meeting, changing minds,
> getting more quotes, spending time communicating with the service we hired
> to make all this go faster, etc.
>
> We have a new NationBuilder site up an running:
> http://libertarian.nationbuilder.com/
>
> It doesn't drive itself.
>
> Wes Benedict, Executive Director
> Libertarian National Committee, Inc.
> 1444 Duke St., Alexandria, VA 22314(202) 333-0008 ext. 232, wes.benedict at lp.orgfacebook.com/libertarians @LPNational
> Join the Libertarian Party at: http://lp.org/membership
>
> On 2/4/2016 5:31 PM, goldsteinatlarge at gmail.com wrote:
>
> we could have done a lot of this with nationbuilder.
>
> sam goldstein
>
> Sent from Windows Mail
>
> *From:* Daniel Wiener <wiener at alum.mit.edu>
> *Sent:* ‎Thursday‎, ‎February‎ ‎4‎, ‎2016 ‎5‎:‎16‎ ‎PM
> *To:* lnc-business at hq.lp.org
>
> I'm on a bunch of mailing lists for various candidates, mostly Republicans
> but also organizations like MoveOn.org and Bernie Sanders.  (Even for me,
> the Hillary email list is a bridge too far.)   I've been getting an average
> of two Ted Cruz emails a day, sometimes spiking up to half a dozen.  I
> think we have much to learn from all their fundraising pitches, especially
> from Cruz who has run an extremely effective and organized campaign and
> raised huge amounts of money.
>
> Among those lessons are to *greatly increase* the frequency of our
> solicitations; to segment and micro-target potential contributors (i.e.,
> I'm pretty sure that the Cruz campaign uses different pitches tuned to
> different interests and subcategories); to use attention-grabbing subject
> lines which at first may appear counter-intuitive; to always give some
> excuse for extreme urgency; to use gimmicks such as triple-your-donation
> (see example in the email below); and to have large links (often giant red
> buttons) for different contribution levels.
>
> Here are some examples of attention grabbing subject lines from Cruz (in
> just the past two weeks):
>
> *Re: huge phone call* - Ted has been trying to reach you.
> *Can't wait to tell you* - Friend, I can't wait to tell you about the
> phone call I received
> *Tonight* - BREAKING: WE WON!
> *I have to ask* - I need to ask you for a personal favor
> *this is incredibly hard*
> 📎* See Attached, Friend*
>
> *THE ESTABLISHMENT: "Anyone but Cruz"*
> *Fantastic news for Ted Cruz*
> *My Friend Donald Trump* - This is the email I didn't want to have to
> write.
> *[1] Message Unread*
>
>
> Also noteworthy is that I'll sometimes get two or three almost-identical
> versions of the same fundraising pitch, but with one word different in the
> subject line.  Or even something as subtle as using square brackets around
> a number in one case and parentheses in another case, or single quotation
> marks versus double quotation marks.  Obviously they are doing extensive
> A/B testing to optimize their response rate.
>
> To raise more money for the LP, we should pay attention to what others are
> succesfully doing.  Frequent repetition obviously works, and it gains far
> more than the annoyance it causes.  As another example, MoveOn.org sends
> out an average of about one email a day.  As long as each one has a
> different, interesting subject line and message, it doesn't become
> counterproductive.
>
> Dan Wiener
>
> ---------- Forwarded message ----------
> From: <ted at tedcruz.org>ted at tedcruz.org <ted at tedcruz.org>
> Date: Thu, Feb 4, 2016 at 11:12 AM
> Subject: help
> To: Friend <wiener at bidslash.com>
>
>
> I'm praying this email reaches you immediately because I really do need
> your help before the clock runs out...let me explain.
>
>
> [image: Cruz For President]
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
>
> Friend,
>
> I'm praying this email reaches you immediately because I really do need
> your help before the clock runs out...let me explain.
>
> We received great news when a few very generous donors stepped up after we
> won Iowa and agreed to match all online donations -- one for one -- for 48
> hours, BUT that has expired.
>
> However, today I have even BETTER NEWS!
>
> *For the next 24 hours, several donors have stepped forward to DOUBLE the
> match of all donations made through the links in this email. *
>
> *LIMITED 24 HOUR DOUBLE MATCH EXTENSION: click here to donate >>*
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> This means our matching program has been extended for a limited 24 more
> hours.
>
> Please let me share how special this is: your contribution of $25 will be
> matched two-fold to become $75, $50 will be worth $150, and $500 will
> become $1500.
>
> Your donation will be worth triple the original amount you gave.
>
> Here is the best part -- even if you have already given a matched donation
> this still applies to you.
>
> You can see how this is the most important message I've sent you.
>
> *24 HOUR DOUBLE MATCH EXTENSION: Stop what you are doing and click here to
> donate >>*
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> Please, can I count on you to respond right away?
>
> Any amount helps, and with just days before the New Hampshire primary -- I
> need every last bit of support I can get.
>
> If you've already donated, thank you. I wish I didn't have to ask...but *as
> one of my most trusted supporters, can I count on you* to make the most
> of this opportunity and donate again?
>
> Friend, the next 24 hours are critical. Your action today will give me the
> momentum I need leading into New Hampshire, South Carolina, and beyond.
>
> *Donate $10, see it matched to become $30 >>*
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> *Donate $25, have it double-matched to become $75 >>*
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> *Donate $50, see it double-matched to become $150 >>*
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> *Donate $100, it will be matched two-fold to become $300 >>*
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> *Donate $500, it will triple to become $1,500 >>*
> <http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r>
>
> This is good for only 24 hours.
>
> *Friend, this is our time. *
>
> Our win in Iowa was key -- with your support, it can happen again.
>
> For liberty,
>
> Ted Cruz
>
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> PAID FOR BY CRUZ FOR PRESIDENT
> <http://www.tedcruz.org>www.tedcruz.org
>
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> --
> *"In general, we look for a new law by the following process. First, we
> guess it (audience laughter), no, don’t laugh, that’s the truth. Then we
> compute the consequences of the guess, to see what, if this is right, if
> this law we guess is right, to see what it would imply and then we compare
> the computation results to nature or we say compare to experiment or
> experience, compare it directly with observations to see if it works. If it
> disagrees with experiment, it’s WRONG. In that simple statement is the key
> to science. It doesn’t make any difference how beautiful your guess is, it
> doesn’t matter how smart you are, who made the guess, or what his name is.
> If it disagrees with experiment, it’s wrong. That’s all there is to it.”*
> -- Richard Feynman ( <https://tinyurl.com/lozjjps>
> https://tinyurl.com/lozjjps)
>
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-- 
========================================================
Kevin Ludlow
512-773-3968
http://www.kevinludlow.com
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