[Lnc-business] Twitter/Social media - again

[Tim Hagan]

Thanks for investigating and getting back to us, Dan!

I really like the message in the tweet sent out. I also thought the tag 
was unprofessional when I read Mr. Phillips' e-mail, but the explanation 
of jumping on a highly trending hashtag makes business sense.

---
Tim Hagan
Treasurer, Libertarian National Committee

On 2019-09-25 10:21, Daniel Fishman via Lnc-business wrote:
> So, having spoken to Robert Clarke
> 
> The #impeachTheMF was already trending and became very popular.
> In an attempt to ride the wave or twitter popularity, Robert used it 
> with a
> (imho) very good post which is also going to pass a half million views 
> on
> facebook. And that is specifically what I hired him to do.
> 
> The TEXT of the tweet is about as good message as we would hope people 
> to
> read.  I include it here for people who didn't see the tweet.
> 
> [image: image.png]
> 
> So the strategic question becomes -- is using preexisting hashtags to 
> make
> your social media presence bigger a good strategy?
> 
> Some people who might not understand that hashtags are categories, not
> statements of position -- though sometimes people do use them in that 
> way
> -- ESPECIALLY when they say them aloud. I'm sure you all remember the
> hashtag #NotMyChristian complaining about the decision to cast Jamie 
> Dornan
> as Christian Grey in the film adaptation of 50 Shades of Grey. 
> Experienced
> social media operatives will use trending hashtags as a way to get 
> their
> message read. I don't think anyone who read the message will object to 
> the
> body?
> 
> The problem is of course, we want our tweet read.  This one was read by
> 150000 people (as of now) and it is as far as I can guess, going to be 
> the
> most popular tweet EVER by the LP. To me that's worth it. Hashtags are
> tools, not sentiment. If you want to be part of the conversation on
> twitter, you use hashtags.
> 
> I have spoken to Robert about the fact that LPHQ is not the LNC and we 
> do
> not publish policy. I do want him to keep getting our message in the 
> public
> eye.
> 
> I'm interested in the LNC's thoughts?
> 1) is the body of the tweet a message we want to get in front of as 
> many
> people as possible?
> 2) if the price of that is using trending hashtags is it worth it?
> 
> 
> 
> ---
> Daniel Fishman
> Executive Director
> The Libertarian Party
> Join Us <http://www.lp.org/join>
> 
> 
> On Wed, Sep 25, 2019 at 12:41 PM Daniel Fishman <dan.fishman at lphq.org>
> wrote:
> 
>> Comparing this with recent tweets:
>> 
>> [image: image.png]
>> ---
>> Daniel Fishman
>> Executive Director
>> The Libertarian Party
>> Join Us <http://www.lp.org/join>
>> 
>> 
>> On Wed, Sep 25, 2019 at 12:39 PM Daniel Fishman <dan.fishman at lphq.org>
>> wrote:
>> 
>>> So impeachtheMF is trending -- strongly. Adding that hashtag to the 
>>> tweet
>>> is for visibility.  Here are the current analytics for the tweet
>>> 
>>> [image: image.png]
>>> ---
>>> Daniel Fishman
>>> Executive Director
>>> The Libertarian Party
>>> Join Us <http://www.lp.org/join>
>>> 
>>> 
>>> On Wed, Sep 25, 2019 at 12:34 PM Daniel Fishman 
>>> <dan.fishman at lphq.org>
>>> wrote:
>>> 
>>>> Some context.  Still investigating
>>>> 
>>>> https://twitter.com/hashtag/ImpeachTheMF?src=hash
>>>> ---
>>>> Daniel Fishman
>>>> Executive Director
>>>> The Libertarian Party
>>>> Join Us <http://www.lp.org/join>
>>>> 
>>>> 
>>>> On Wed, Sep 25, 2019 at 10:20 AM John Phillips via Lnc-business <
>>>> lnc-business at hq.lp.org> wrote:
>>>> 
>>>>> Dear colleagues,
>>>>> 
>>>>>   While perhaps not as heinous as the last couple faux pas, I have 
>>>>> to
>>>>> question the professionalism of our Twitter page using the hashtag
>>>>> #ImpeachTheMF even if I agree with the sentiment.
>>>>> 
>>>>>  I am aware of all the arguments about micromanaging and all the 
>>>>> rest
>>>>> people threw out last time.  However, at what point is enough 
>>>>> enough? When
>>>>> our members are expressing deep displeasure at the repeated issues 
>>>>> seems to
>>>>> be one answer to me.
>>>>> 
>>>>> I am also aware that sometimes crap just happens.  The difference 
>>>>> is
>>>>> whether and how well you handle it after it does.
>>>>> 
>>>>> Now I'm not suggesting going for someone's throat on this, but 
>>>>> perhaps
>>>>> a refresher on professional standards for the team is in order 
>>>>> since there
>>>>> seems to be ongoing issues.  I am assuming that there are training 
>>>>> and
>>>>> guidelines for our social media team.
>>>>> 
>>>>> 
>>>>> John Phillips
>>>>> Libertarian National Committee Region 6 Representative
>>>>> Cell 217-412-5973
>>>>> 
>>>>